Features

“Talent is the driving force behind tech.” Or so we are told. Yes, someone with the right skillset is critical when it comes to scaling up a startup. But, and I can’t stress this enough, so is their mindset. And that mindset is shaped by you. The leader. The co-founder or the CEO.

A mental health crisis is unfolding among young women. At wonderwork, an ethical marketing agency, we see the critical work that needs to be done within our industry to address the harmful narratives and unrealistic expectations that contribute to this crisis.

As an entrepreneur, you will face many obstacles on the road to success in your field, and it is crucial that you are passionate about your product or service so that your startup can take off and build a solid customer base.

Fintech startups are a very hot topic among investors of any kind. Reports state that over the past nine years, they have been ranked as one of the top sectors for investing, especially for VCs. Numbers show that 12% of all VC investments go to fintech startups.

With the Autumn budget just days away, investors and entrepreneurs are waiting nervously for news on the “painful choices” that are being made to plug a £22 billion gap in public finances.

In the age of thriving online shopping, with millions of people making purchases every day, choosing a product has turned into a challenging task. Endless lists of features, a sea of options, and an ocean of prices, how does one avoid drowning in this flood of information?

A common question that founders ask themselves is when their new company will start to make money. The answer is rarely straightforward, and every startup faces unique challenges based on its industry, market conditions and growth strategy. However, understanding the key stages of its life cycle can provide valuable insights and set realistic expectations for business success.

As AI reshapes all industries, the ability to effectively deploy it may become a critical focus for organisations striving to remain competitive. While AI offers the expectation of streamlined processes and enhanced efficiency, it is essential that we continue to recognise the skills that remain crucial in harnessing such tools.

Big companies are intimidating. They have seemingly unlimited capital, a small army of employees, and usually a global reach. In the early days of my SaaS startup, I often remember friends and family saying something to the effect of “how are you possibly going to beat them”? From the outside looking in, established market players are business elephants crushing startup ants.

The investment and wealth space is entering an exciting period of change driven by the significant transfer of wealth from one generation to the next. Boomers to millennials. This has been labelled as the Great Wealth Transfer, and will be the largest generational transfer of wealth in history.

My name is Olga. For the past two years, as a co-founder of Ready Visa, an immigration boutique and platform, I’ve helped tech talent relocate under the UK Global Talent Visa programme.

There is no question; in an increasingly saturated market, the startup journey has never been more precarious. Recent data shows that startup failures in the US are up to 60% year-over-year, with European markets facing similar risks. At Unfound Studio, we believe that the difference between success and failure for startups lies in one fundamental asset: a robust and thoughtful brand strategy.

Earlier this year, my co-founders and I officially launched the startup we recently built. It’s hard to believe it. I only graduated from college in 2019.

Becca Brighty, a Business Psychologist, ADHD coach, and founder of ADHD Impact, dedicates her work to helping fellow ADHD entrepreneurs understand how their brains are wired and how to thrive both personally and professionally.

Due diligence is the investigation of a person or business. In the context of M&A transactions, it involves the prospective buyer of a company or business gathering information about the target before making a commitment.

When discussing startup success, the conversation often focuses on key ingredients like product strength, market timing, and securing the right investors. While these factors are crucial, there’s another often-overlooked element: the power of the team behind the business.

The adoption of AI has skyrocketed in recent years as advancements in the industry have opened the door to new applications across industries and use cases. In fact, a report from McKinsey found that AI adoption rates hit their highest numbers in early 2024 with 72% of organisations reporting they have adopted the technology.

We have reached the end of summer, and some people’s annual holidays are coming to an end. This is an important time for businesses to consider their employees’ wellbeing and wider team morale, as people may start to feel the end of the summer slump – a shared feeling amongst employees as they return to work as normal after summer holidays, and in some cases, preparation for the festive season, which is likely to be a busier trading period for most businesses. 

2024 has seen our adtech startup scale at +80%, from expanding our team, gaining market share and launching new products. Because your company culture should always be who you are as a business – rather than what you aspire to be, scaling at this speed means that your core culture becomes more essential than ever.

In the competitive landscape of startups, the ability to build and manage a strong team is crucial for success. 23% of startups fail due to issues related to team dynamics, making it one of the top three reasons for startup failure.