Articles by Tebo Mpanza | Startups Magazine

Tebo Mpanza

As a Client Director at Unfound Studio, Tebo has experience in building and facilitating community, in consistently delivering personal experiences that help and support both people and businesses in finding their answer through profound strategy and powerful creative. Tebo oversees the delivery of brand strategy and creative solutions for clients across various sectors and markets

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Building a brand with purpose: why startups need strategy, not just speed

There is no question; in an increasingly saturated market, the startup journey has never been more precarious. Recent data shows that startup failures in the US are up to 60% year-over-year, with European markets facing similar risks. At Unfound Studio, we believe that the difference between success and failure for startups lies in one fundamental asset: a robust and thoughtful brand strategy.