The amount of information we are exposed to exceeds our ability to process it. Out of the about 70,000 thoughts we have per day, our short term memory can hold no more than seven for only about 20 to 30 seconds. How does this relate to branding? Our long-term memory stores our associations with specific brands which is also ultimately the desired effect of marketing campaigns or PR activities - for people to remember your company (or you as a person!) when in need of the products or services you provide.

In the wake of London being named one of the best technology ecosystems in the world, according to Startup Genome’s Global Startup Ecosystem Report 2020,  First Office Hub, the global workspace broker, has picked its top 10 iconic buildings for tech companies looking to make London their home.

The home kitchen and dining area have become the most lucrative money making locations in Britain, that combined are generating £37.4bn to the British economy during lockdown - that’s being coined as ‘Kitchen Table Talent’. The research commissioned by Attic Self Storage, revealed that although restrictions are being lifted, 41% of office workers are expected to continue their jobs from home, with 44% saying it’s the most productive place they have ever worked.

Are you working at home and struggling to maintain productivity? For the majority of Brits currently working from home due to the COVID-19 pandemic, and for those looking to do more home working in the future, flexible office specialist, Workthere, has shared 10 tips on how you can create an office space that leads to maximum productivity.

The current situation has taught us a lot of valuable lessons, particularly about the true power of digital. With brands like Primark reducing their revenue to zero as a result of having no e-commerce strategy and B2B businesses that previously relied on trade shows forced to transfer online, the value of having a strong digital brand presence is now more important than ever before.

Welcome to a new series of articles where I will provide practical top tips on a wide range of decisions and challenges that early stage businesses have to make every day. Here I will look at everything from start up to scale up and from the more simple to the more complicated.

Today, many businesses are executing large-scale digital transformation efforts to keep up with the changing market demands and fast-paced competitors. In fact, a global survey conducted by McKinsey discovered that more than 80% of respondents stated their organisations have undertaken such efforts in the past five years.

There is some light at the end of the tunnel for small businesses. As the lockdown continues to ease many retailers and hospitality businesses are now opening up again, or preparing to return soon.

Whilst the UK implements strategies to gradually return to life as normal, the question on everyone’s mind is how we plan to do this safely and effectively. With the process of working from home potentially coming to an end in the foreseeable future, regardless of what sector individuals work in, new safety precautions are essential to put in place to ensure the health and safety of employees and customers remain strong. 

What’s sexy about financial technology? When I joined a fintech startup called Littlepay, I could see some of my friends and peers struggle with why I had left an uber-cool venture role to do something they didn’t understand in the fintech space.

Lockdown is beginning to end, but changes in how we do business have only just begun. One country that might be able to shed some light on the upcoming unknown is  Germany - having had their ‘Super Saturday’ back in April. Germany has already tackled the next economic phase that small businesses (SMEs) in the UK will have to adapt to.

Even in the bleakest of times, entrepreneurs have found a way to innovate and create disruptive products that have enhanced our daily lives or solved a problem. Take the humble chocolate chip cookie, baked for the first time after the Great Depression. During a period of severe economic hardship, this new treat offered some richness and comfort and remains immensely popular to this day.

Over the past few months, the world of business has been turned upside down due to COVID-19. During such unprecedented times, maintaining customer confidence and loyalty is a key focus for companies. The way in which businesses manage its customers throughout uncertain times is often the difference between losing or retaining clients, and ultimately business survival.

Founded by Milo Hill and David Hampshire, DOOZY was built during lockdown and allows people to create free quizzes, share them with friends and play them instantly. And it really is as simple as that - no downloads, no sign-ups, just creating a quiz and sharing it with friends.

In the weeks following the brutal murder of George Floyd and the global protests it sparked, we saw hundreds of companies posting a black square on social media as part of #BlackOutTuesday - an outward display of support and solidarity to the Black Lives Matter movement and the black community.