Starting with a focus in postpartum and childcare, HUMM is revolutionising holistic family healthcare for mothers, families and organisations through the family building spectrum. HUMM’s mission mirrors the need of the hour in terms of maternal and family healthcare in a post-pandemic world – providing mothers and families with personal, judgement-free and guided access to the health support and care they need through their journey. HUMM works with organisations to ensure that working parents and their families receive the healthcare they need, while feeling fully supported whilst navigating their parenthood and careers. Working mothers feel comforted and are cared for as they transition from their maternity leave back into the workplace, organisations build an inclusive and diverse work culture while increasing employee retention rates and meeting organisational goals.

HUMM offers customised plans to organisations after a deep understanding of the employee demographics and the organisation’s goals. HUMM builds a doctor/expert verified curriculum specific to the organisation’s needs with customised focus areas. These programs include medical and non-medical expert verified bite-sized content, articles and handbooks, unlimited 1:1 consultations, tools and trackers, support groups and experience sessions as well as unlimited 24x7 chat with in-house doulas and care companions. HUMM offers dashboards and progress trackers to measure employee satisfaction. HUMM’s holistic programs offer custom curriculum based healthcare for employees’, mother’s and families’ physical, emotional, and mental well-being.

Humm Care was founded by Carina Kohli in June 2022. At the peak of the pandemic in March 2020, Carina interviewed 300+ parents and 30+ experts to understand the healthcare market in India. With new insights, she launched a content and community web app called Baby Space which users could access doctor-verified information and interact with other people experiencing similar healthcare concerns. Baby Space grew to a community of 16,000, and the insights learned from engaging with parents in the community and conducting a survey and focus group discussions with 640+ parents, encouraged Carina to pivot and build HUMM.

The pandemic brought on a change in consumer behaviour and opened minds to adapt to change. Consumers are now more interested in convenience and are more open try new alternatives. Consumers are also now more open to digital healthcare, as a more cost-effective and convenient option wherever possible. There’s a new movement towards health, wellness and adopting healthier lifestyle choices. Consumers are looking for a more hands on and guided approach to learning about their health and options. In a recent survey, it was found that 58% of women in India quit the workforce in the last 2 years due to an increase in family responsibilities. 41% said lack of support was the main reason behind their resignation.

The aim of HUMM is to provide comprehensive, affordable, and high-quality healthcare whilst educating and overcoming the stigma through one’s family building journey, around certain topics in women’s health, mental health, breastfeeding, intimacy and relationships, fatherhood, and working parents managing their family life and careers. Humm Care was launched in June 2022 and is available on the Appstore and Playstore.