After two years of unparalleled business uncertainty, there’s finally a hint of spring in the air and wise technology start-ups are already putting out the feelers to ensure that a weak supply chain won’t hamper their businesses’ rapid growth. Supply chain isn’t their core expertise though, and distributors need to help to ensure that they can get their products into the hands of customers quickly, in line with their business plan.
Sometimes in business, and indeed in life itself, it is very easy to miss the obvious or, put another way, not to realise that some very basic truths or something that should be expected is not always immediately realised. These points are easy to see with more experience or with the benefit of hindsight, but for those starting out in business that is not always easy.
Research has shown that up to 90% of a consumer’s initial assessment of a product is based on colour alone so choosing the right colour for your brand is paramount.¹ When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel and behave. That’s why it’s so important to choose the right colours for your brand- you could be losing customers and you won’t even know it.
EveryBaby, the UK-based startup behind a game-changing preterm diagnostic device, has appointed Angela Spang as its new CEO. Angela brings over 20 years of experience in the biomedical sector to the company, with the aim of getting this revolutionary point-of-care instrument into the hands of healthcare professionals as quickly as possible.
The cost of reusable packaging can be up to five times more than single use. However Again, a London-based clean-tech startup, is on a mission to shift billions of units of FMCG (fast moving consumer goods) packaging into the circular economy by building a decentralised network of automated, micro cleaning facilities, called CleanCells.
Startup owners need to juggle multiple responsibilities when launching and scaling a venture. They manage everything from product development and finance to HR and marketing. However, as you work on your firm’s growth trajectory, it’s only by having a solid team of trusted, specialised professionals that you can achieve your goals.
Leading Land Rover Defender specialist Twisted has taken the next step in expanding operations in the Middle East, with the opening of a new assembly workshop in Dubai, United Arab Emirates. The Twisted USA-LLC Group division of North Yorkshire-based Twisted Automotive, was launched by entrepreneur and CEO Tom Maxwell in April 2020 and owns the licenses for Twisted North America, Twisted Middle East and Twisted EV.
The vision for TestMe was initially born out of a frustration with the state of play in the education sector. We’re living at a time where we are constantly overwhelmed by new knowledge – we receive news alerts on our cell phones instantaneously, and we can source boundless information using search engines. This begs the question: how do we process all of this information? Generally, the sector has struggled to keep pace with these new developments. I believe that the way we share and consolidate knowledge should reflect the needs of the modern world.
I have always considered startups an underutilised asset in manufacturing when it comes to furthering technological innovation. A survey of 100 manufacturing leaders by the Digital Catapult last year found that only 25% said that collaborating with start-ups was a priority in their short- and long-term business strategies, despite 82% reporting that they considered working with startups a way of accelerating digital transformation. In many situations startups offer access to a level of out-of-the-box thinking that is harder to come by in-house, and this is increasingly relevant in my industry.










