With marketing budgets being squashed, marketers are expected to do more with less. Teams are leaner, cookie policies are changing, Google analytics 4 has been released and, with fewer people commuting and out shopping, OOH is being put to the test. These changes have created a mini storm within most marketing departments which, for years, have been collecting and analysing data, finding patterns and trends and adapting their tactics and budgets to improve their ROI.
Small businesses are the backbone of the UK economy, accounting for 36% of turnover in the UK private sector and half of the UK workforce. However, this backbone is experiencing a great period of economic uncertainty as both their costs have increased and customers have less to spend. This uncertainty has led to four in five small business owners struggling to plan beyond 2023. Facing such economic headwinds, small businesses should look to the power of branding as the way to continue thriving.
Stix Mindfulness, a provider of interactive wellbeing products for children, announces the results of a recent research study showing the positive impact of Stix Mindfulness Remotes on children’s mood. The study, conducted over four weeks, involved eight children and was conducted in partnership with Brunel University London.
Swiss drone delivery company Jedsy has announced a significant collaboration with Brazilian aviation firm Helisul, poised to revolutionize goods delivery in Brazil. Helisul, known for its comprehensive range of aviation services including air taxi and cargo transportation, has committed to purchasing one glider and three mailboxes from Jedsy as the initial step in their partnership.
More than ever, startups are hiring college interns. But most startups have little experience training and managing interns. And most students have never worked in a professional setting, let alone a fast-paced startup environment. Result: host companies rarely educate interns properly. Only once in a while do students actually get to do anything substantial. More likely, they’re given too little to do or outright neglected. And it’s a shame. Here, Samantha Dewalt and Nicola Corzine share their insight.














