Articles by Michael Stewart | Startups Magazine

Michael Stewart

Michael Stewart is Co-founder and Head of Marketing for HumanForest. He completed his MBA at Imperial College London in 2019. Prior to his studies, Michael spent ten years working in marketing for consumer facing brands such as Rip Curl, Maui and Sons and Falabella Retail.

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Adtech as a vector for achieving both corporate success and consumer cost savings

Startups across the UK are facing an uphill struggle in the current economic climate. Global VC inflows were down 44%-54% in Q1 2023 year on year. On top of this, the pressure (and inclination) for SMEs is no longer simply to survive, but also to operate within the realms of environmental responsibility, with research suggesting that 50% of SMEs intend to invest in sustainability in 2023.