AI startups in the UK are raising billions in funding, yet there’s a startling gap between capital and real-world impact. Recent studies reveal that only one in seven UK AI companies are working towards solving actual market or societal problems. Given that there are more than 3,000 AI firms operating in the region, it feels appropriate to ask – what’s going wrong?
Why is the human side of branding something startups can’t afford to ignore? When we talk about branding, most minds jump straight to logos, taglines, and colour palettes. But for startups, whether B2B/B2C or, as I like to call it, H2H (human to human), the most powerful branding doesn’t live in visual identity or marketing campaigns. It lives in what we can’t see: emotions, trust, and human connection.

















