Features
In 2024, AI unsurprisingly continued to take the business world by storm – with 72% of businesses integrating this technology into at least one business function. From AI chatbots to AI coding assistants – the possibilities of AI are endless, and businesses are grasping the opportunities it has to offer with both hands.
The healthcare system is under strain: overloaded doctors, mounting administrative burdens, and patient care pathways stretched to breaking point. As demand on services continues to grow, digital solutions are becoming more critical in transforming how healthcare is delivered. But what are the startups doing to address these real-time challenges?
As the Co-Founder and Chief Operating Officer at Shoorah, Ferne McCann is a familiar face on UK television, known for appearances on popular shows like ITV’s I’m a Celebrity…Get Me Out of Here!, Channel 4’s SAS: Who Dares Wins, and BBC’s Celebrity Best Home Cook. However, life in the spotlight is not without its challenges.
The days where people had a “job for life” are those of the past as people are changing jobs now more frequently than ever. PWC reported that a quarter of UK workers are expected to change jobs in the next 12 months which is often due to career changes and seeking out new challenges. With 468,000 new businesses started in the UK in 2024, January is a popular time for these new year’s business ventures.
Over the past two years, rising interest rates, and inflation in the UK have forced many businesses to scale back operations. Recent tax increases outlined in the Budget have further compounded the issue, prompting almost half of businesses to plan workforce reductions and almost two-thirds scaling back hiring.
Ideas fuel innovation, leading to continual developments throughout the technological landscape and redefining what is possible in the modern world. Yet, for too long, the flow of ideas has been limited to select teams or individuals, often stifling the full potential of creativity within organisations and wider society. Democratising ideas – creating equal opportunity for idea generation, deployment, and evaluation – resolves this issue.
For ages, founders have strived to create products so innovative that they spawn entirely new business categories. As a founder though, I believe that attempting to create new business categories from scratch is much more arduous, and potentially disastrous, than focusing on building great products that disrupt existing ones.
Every day, recyclable materials that could be recycled are thrown into general waste bins, destined for landfills or incineration. In the UK alone, over half of households admit to doing this. And even when items do make it into recycling bins, 80% of them are “wishcycled” – put there with hope, rather than certainty, about whether they belong.
During October 2024, Amazon Web Services’ (AWS) GenAI Loft in London became a hub of activity, sparking collaboration and experimentation to accelerate the transformative power of generative AI. Through engaging startup demos, insightful expert panels, and educational sessions, the Loft showcased how founders are harnessing cutting-edge technologies, such as large language models (LLMs), to drive innovation across industries.
From developments in AI tech to global economic uncertainty, business environments are rapidly changing. For business students, it’s no wonder why they may be facing uncertainty about their futures in the business world. That’s why it is so important to foster innovation and resilience in these students, who will need to continue to adapt to further technological disruption and workplace changes.
Gone are the days when Environmental, Social, and Governance (ESG) accountability fell only on the big corporations. Today, we see increasing regulatory demands, evolving consumer preferences and intensifying climate concerns. All of these place ESG principles as not just a moral imperative, but a strategic business necessity for startups and SMEs alike, helping them drive growth, resilience and profitability.








