In an age of distrust, it’s more important than ever for your business to cultivate a strong reputation for reliability, honesty and trustworthiness with consumers, as trust in particular impacts brand engagement. The latest research by Trustpilot found that over four-in-five (82%) agree that a strong Trustpilot score makes them more likely to trust your brand, and a further 83% say it increases their likelihood of making a purchase.
