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December has a funny way of reminding us that speed doesn’t always equal progress. As founders, we often sprint toward the end of the year, trying to squeeze in every unfinished task, every last-minute goal, every ‘quick’ job that we meant to do months ago. But rather than hurtling toward the end of December at full speed, sometimes the most powerful, productive move you can make is to pause, plan, and realign before stepping into the new year. And for many startups, that moment of realignment starts with one pivotal decision – learning to delegate and onboarding the right support.
Markets are breaking down, technology is shapeshifting beyond recognition, and ‘business as usual’ is becoming an increasingly unviable path. The fuels that once propelled businesses to success, scale above all else, mechanical efficiency, and unconditional growth, are now liabilities disguised as virtues. The next five years will demonstrate that the biggest threat to a healthy, functioning business isn’t competition, but irrelevance.
Half-time at Old Trafford is always loud, but inside our dressing room it felt strangely focused. We were catching our breath, a few of the lads grabbing jelly babies and Jaffa Cakes, when one of the coaches slipped in and whispered something to Steve Coppell. Coppell called the room to attention and delivered the news straight: Rooney had gone off injured.
International expansion is the ultimate growth lever but also one of the fastest routes to failure if mishandled. I’ve seen ambitious startups spend millions on new markets only to retreat within a year, and I’ve also watched careful, measured plays turn into rocket fuel for growth. The difference comes down to timing, planning, and leadership.
Jason Bennett is the Global VP of Startups and Venture Capital at AWS. He has been at AWS for 15 years, he has previously served as VP, US Enterprise and private equity, and GM, US-Enterprise Leader. At AWS re:Invent in Vegas, Bennett discussed all things AI, startup trends, and AWS’s commitment to supporting startups.
Most founders will tell you they are bringing AI into their business. Some talk about it with genuine excitement, others with a quiet sense of panic, and a few with the hope that automation might finally fix the chaos they’ve been ignoring for years. The truth is far less glossy. AI rarely fails because the tools are weak. It fails because the organisation behind them isn’t prepared for what the shift actually involves.
Before you say ‘we’re not ready for PR’ – read this!
Bill Gates, the founder of Microsoft, once said: “If I were down to my last two dollars, I’d spend one on PR.” That sentence reveals a truth many early-stage entrepreneurs need to realise. Communication doesn’t start when you become successful. It is a strategic instrument that helps you reach the pathway forward – not a reward for later.
Contributing $ 5 billion from stock-option withholding for the top four companies alone, and employing circa 1.7 million people, the Silicon Valley represents 13.1% of California’s overall GDP. It’s hardly surprising then that so many government and policy makers are wrecking their brains on trying to emulate its success back home, in the UK, in Europe and anywhere else in the world.











