Marina Levina

For more than 20 years, Marina has been the driving force behind breakthrough communications achievements for some of the world’s dominant brands, including Microsoft and Ericsson. Marina built a reputation for pioneering bold new strategies that elevate brands and reputations across both mature and emerging markets worldwide.

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Riding the wave: how startups can break into top-tier media
Riding the wave: how startups can break into top-tier media

Why am I invisible?

Most startups are convinced their product is unique. And we don’t doubt they are. They also believe everyone must know about it. So, they pitch them to top-tier journalists. And … nothing happens. Often a radio silence. Crickets. Many ask me, why?