Features
Social media has created a new profession known as ‘influencer’, where individuals with a significant following on social media collaborate with brands to promote products or services in exchange for payment or other compensation. These influencers can be found on platforms such as Instagram, YouTube, TikTok, and other social media platforms, where they can create and share content related to the products or services they are promoting.
Having climbed the corporate ladder for 18 years within organisations such as; Adobe and Virgin Media O2… Tara Rule, celebrates stepping away from her corporate career, to embrace full time self employment, driven by her love of positive psychology and human behaviour as she now shares her knowledge, and own personal experiences as part of her mission to show other startups, business leaders and professionals… how she reached Senior Director of Global Business Operations at Adobe, whilst bringing up a family, pursuing her own hobbies and interests, training in positive psychology and setting up her business – all with a smile on her face.
Perhaps the biggest question in creativity is, ‘What do you do when you’re stuck?’ In interviewing Andrew Reich, one of the head writers and executive producers of hit TV sitcom Friends, I discovered that there are a number of techniques in leading the creative process that can be generalised and applied to any function or industry. One of the techniques that emerged repeatedly was to embrace taking breaks and changing one’s environment.
In today’s fast-paced and ever-changing business landscape, startups are increasingly turning towards the transformative power of flexible work solutions as a fundamental driver for growth and success. As the founder of a virtual assistance agency that values flexibility as core to our model, I’ve personally experienced the benefits of embracing flexibility in the workplace.
In the fast-paced world of digital advertising, influencer marketing has emerged as one of the fastest-growing sectors. The allure of having someone with a massive following sing praises about your brand is so compelling that it often makes founders forget a simple truth: the most inspirational influencer is, in fact, the founder themselves.
Environmental, Social and Governance (ESG) has been the corporate craze of recent years: the route for global giants to flex their eco and workforce credentials, and an excuse for business consultancies to generate endless new reports and frameworks. But the biggest corporate secret is that, when it comes to ESG credentials, startups consistently steal a march on their rivals.













