Brand

The world of startups and scaleups can prove to be a bit of a shock for some brand and communications professionals, finding that their corporate-leaning playbooks may offer limited usefulness.

Starting a business is an exciting but daunting journey. The sobering statistic that 90% of startups fail highlights the significant challenges new businesses face. But success is out there – and branding and messaging play a pivotal role. Establishing a strong, cohesive brand with a clear and compelling story can dramatically improve a startup’s chances of success.

Zubr Capital is a private equity firm focused on investments in fast-growing private companies with high potential value in international markets. As the Brand Manager, Darya Ksianzova’s role involves nurturing the Zubr Capital brand and developing the brands of the fund’s portfolio companies. Her primary focus is on establishing sustainable processes to develop and strengthen these brands. It’s well-known that companies with strong brands are valued more highly.

Customer retention is a foundation for stable business growth, and email gamification is just the right equipment. Getting customers involved and entertained forms a deeper sense of loyalty. How is that?

As we approach 2025, personal branding is no longer optional for entrepreneurs. It has evolved into a necessary component to achieve personal and professional success.

As we move into 2025, businesses of all sizes – from emerging startups to established industry leaders – face the challenge of capturing and maintaining consumer attention in an era of endless distractions.

As someone who designs for startups, it’s clear that not everyone knows how to work with this group of founders. 

Let’s start with a question: How many people do you think it takes to run a top-tier social media account? One? Maybe two? Here’s a spoiler; it’s more. A lot more.

Today’s digital landscape provides a fertile ground teeming with opportunities for small businesses to grow by reaching global audiences through online platforms. Emerging platforms, such as TikTok shop, are especially lucrative, with SMEs on the platform contributing £1.63 billion to UK GDP in 2022.

Starting a retail business in today’s digital age can be both exciting and challenging. With the rapid evolution of online platforms and digital marketing tools, startups have incredible opportunities to reach their target audience effectively. However, navigating the world of small business digital marketing can be overwhelming without the right strategies. This guide provides essential digital marketing tips for retail startups to establish a strong online presence, engage customers, and grow sustainably.

With content flooding our devices 24/7, the human attention span at first sight seems to be shrinking, leading many businesses to believe their advert or marketing has to be as brief as possible to succeed.

There’s no doubt that Augmented Reality (AR) is one of the most exciting developments in digital advertising for a long time. Clever, catchy, shareable lenses and AR filters can propel brands into people’s consciousness as users engage with fun creatives and then share their creations with friends and family. 

Far from being a distant dream, AI’s growing influence is a palpable reality, weaving its way through the fabric of content creation and management. From the nuts and bolts of research and editorial planning to the intricacies of creative composition, AI is increasingly playing the role of both the assistant and the innovator.

Well done on raising investments, but what’s next? Making investment news go viral can be a powerful way to enhance a company’s visibility and attract further interest from customers and investors alike. TechCrunch found that startups with robust media engagement achieve approximately 30% more market traction than their competitors. Stepan Burov, Co-Founder of 8bitPR Agency, will explore strategies to enhance your business profile by leveraging investment announcements.

Fintech startups in recent years have garnered quite a reputation for being the major drivers of financial transformation on the global scale. However, the reality is that far more startups collapse early on then achieve success and make any lasting impact. Even if they survive their first year, around 70% of ventures fall through before reaching the half-a-decade mark.

While the powerful capabilities of AI technology are undeniable, businesses are still figuring out the best ways to use it – especially when it comes to text-to-image generative AI in advertising. 

In today’s business environment, brands hold more power than ever before. This influence is not just a competitive edge for startups – it’s a vital tool for communication, differentiation, and survival. 

All good marketing campaigns should create an impact, however, creating a campaign that will be talked about long after the billboard is taken down, or the content stops being shown on our feeds is no easy feat.  

Has your marketing fallen flat lately? Are you bored of using the same messages over and over? Do you need to inject something new and fresh into the way you talk about yourself?

SEO is arguably one of the most important skills for SMEs to learn. It improves your web authority around subjects your audience is searching for, which can boost organic traffic by increasing your site ranking on search engines. But what people often forget is that using high-quality images and videos is essential in getting your content in front of potential customers.