Will Francis

Will Francis, digital marketing expert. Will trains thousands of marketers each year at the top institutions including Chartered Institute of Marketing (UK) and the American Marketing Association. His marketing experience spans years running and working at ad agencies with the world’s most loved brands. As an industry authority he regularly appears at conferences and in the media to share his expertise. He hosts ‘Ahead of the Game’, the DMI’s marketing podcast, and is a published author with Prestel (Penguin Random House).

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Do tech startups really need a TikTok presence?

Social media in all its forms has become a marketing must-do. Its reach is enormous and its shareability potential far beyond any other marketing channel. But TikTok has a certain reputation. The younger sibling of the social media dynasty, it’s relatively new to the party, and largely associated with frivolous content – viral trends for Gen Z and the impressionable generations.

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