According to Salesforce’s “State of Marketing” report, “implementing or leveraging AI” is the number one priority for marketers. Still, the survey showed that although 96% of the specialists implemented generative AI in marketing operations, only 32% had fully applied it. The question is not whether firms should but rather how they implement gen AI tools in their marketing strategies.

It’s 2025, and your reliable Google Ads campaigns produce only half the leads they produced three years ago, your organic search rank is in free fall, your target audience spends less and less time on older platforms, and your long-term strategies no longer yield fruit. Sound familiar? Don’t fret, you’re not alone. Marketers worldwide are grappling with this seismic shift in marketing trends. But here’s a silver lining: with each challenge comes opportunity.