Research has shown that up to 90% of a consumer's initial assessment of a product is based on colour alone so choosing the right colour for your brand is paramount.¹ When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel and behave. That's why it's so important to choose the right colours for your brand- you could be losing customers and you won't even know it. 

At the beginning of every year, we see a new range of marketing trends that we should keep an eye on throughout the year. This year is no exception with social media and tools such as AR still growing and developing, here are some top tips on content marketing in 2022.

Rattle, the SaaS company pioneering revenue orchestration, today announced $26 million in Series A funding led by New York-based global venture capital and private equity firm Insight Partners with participation from GV and existing investors Sequoia & Lightspeed.

Increasing numbers of businesses are choosing to make sustainability a top priority. However, many are deploying deceptive tactics which amount to nothing more than a façade of sustainability.

EveryBaby, the UK-based startup behind a game-changing preterm diagnostic device, has appointed Angela Spang as its new CEO. Angela brings over 20 years of experience in the biomedical sector to the company, with the aim of getting this revolutionary point-of-care instrument into the hands of healthcare professionals as quickly as possible.

After two years of unparalleled business uncertainty, there’s finally a hint of spring in the air and wise technology start-ups are already putting out the feelers to ensure that a weak supply chain won’t hamper their businesses’ rapid growth. Supply chain isn’t their core expertise though, and distributors need to help to ensure that they can get their products into the hands of customers quickly, in line with their business plan.

Vistage, a business performance and leadership advancement organisation for small and medium sized businesses, released its quarterly UK SME CEO Confidence Index for Q1 2022. The report sees the business confidence index hit 99.3 points, a 18% decrease since the last quarter.

The cost of reusable packaging can be up to five times more than single use. However Again, a London-based clean-tech startup, is on a mission to shift billions of units of FMCG (fast moving consumer goods) packaging into the circular economy by building a decentralised network of automated, micro cleaning facilities, called CleanCells.

HOST, the Home of Skills and Technology, is on a mission to drive forward the next generation of MediaCity’s global capabilities and reach as it looks to harness new technologies in the creative digital industries.

Flexible workspace operator, beyond, has launched a new competition for London-based startups born out of the pandemic to win free space within its flagship beyond Aldgate Tower.

Economies around the world are in the throes of sky-high inflation. Interest rates are creeping up. There is a historic crisis in Europe, energy prices are rocketing, and supply chains are clogged. It’s a scary time to start a business. 

The vast majority of London tech companies still have hardly any female or BIPOC representation at board level, according to new research released today by Tech London Advocates.

As 2021 ended, Go North started their journey to become Europe's next unicorn. Amazon's incredible success is partly driven by third-party sellers, and the idea of aggregating these smaller brands under an operational umbrella to increase profitability has shown great success.

Startups face a raft of administrative obstacles they need to overcome quickly and cost-effectively. Adopting a federated approach to system architecture is an excellent example of a solution which is particularly appropriate for fledgling firms.

Ten companies focused on reducing carbon emissions and waste, preserving water and protecting ecosystems have been selected to take part in Microsoft’s AI for Environmental Sustainability Accelerator programme.

Satisfi Labs is the leading conversational AI platform for destinations and experiences. Conversational AI technology should be deployed to fill gaps on an org chart that humans are unable to fill, not step in front of a human who is too busy. We 

Not-for-profit organisation Fair For You has reported a fivefold increase in the number of families making applications for ethical credit after employing a multichannel strategy which makes it easier for customers to get in touch. 

London-based retailer agnostic mobile app Slip announces its £750k pre-seed fundraise to revolutionise the retail experience for both consumers and retailers ahead of its summer launch.

The vision for TestMe was initially born out of a frustration with the state of play in the education sector. We’re living at a time where we are constantly overwhelmed by new knowledge – we receive news alerts on our cell phones instantaneously, and we can source boundless information using search engines. This begs the question: how do we process all of this information? Generally, the sector has struggled to keep pace with these new developments. I believe that the way we share and consolidate knowledge should reflect the needs of the modern world.

Hylo, an athletic footwear startup based in the UK, has raised a Series A round of £2.5m. The round was led by Eka Ventures, with participation from Redrice Ventures and angel investors including Patrick Bamford, Leeds United and England footballer.