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Why isn’t my startup getting media attention? The harsh truth you need to hear

You’ve set your business up, you’re doing something really quite different and exciting, and the website looks great. What’s more, you’ve even acquired some customers quite early on thanks to your solid network. But, in an attempt to reach wider audiences, you attempted a PR push and it got you… nothing. Zilch. No coverage whatsoever. (Unless of course you were willing to pay £250 for a publication to print it but then who wants to do that?!)

Features 3 years ago
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The Keys to Improving Morale and Productivity

The topic of returning to the office has been a contentious one for staff across the world as they have been forced to adapt to new ways of working. The digitisation of the office has become a warmly welcomed addition for some, but not everyone works the same.

Features 3 years ago
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Money Tips: Put money to work and impact climate change

Looking back at COP26 Clim8, a new climate impact investing app, has shared comments and tips on how consumers can invest their savings and positively impact climate change.

News 3 years ago
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Workspace Design Show: the much-needed industry event that united commercial interiors

Over 2,500 people were welcomed through the doors of Islington’s Business Design Centre at the inaugural Workspace Design Show to see the wealth of new products and leading-edge discussions. The event united industry colleagues with each other after a pandemic-induced hiatus of over eighteen months with an overall theme of ‘Redesigning tomorrow’s commercial interiors together’.

News 3 years ago
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Investment aims to improve retailers' decision-making and sales

AI Startup Incubator's portfolio grows with AssetFloow and their new sensorless AI software that enables retailers to understand customers' behavior and movement in the store. AssetFloow's solution provides analysis, prediction, and workflow improvement, making current retailers' decision-making more efficient. Headquartered in Lisbon, Portugal, AssetFloow currently operates in Europe, plans to enter the Czech market, and expands its technology overseas.

News 3 years ago
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UK and US drive global growth in healthtech sector

The UK and US are driving forward the rapid growth of the global healthtech sector, with latest data from London & Partners and Dealroom.co showing a record $51.3bn has been pumped into global healthtech startups already this year, up 280% on 2016 levels.

News 3 years ago
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Nearly 1in 4 side hustles launched during the pandemic

Caunce O’Hara, the specialist insurance broker for freelancers and small businesses, have released the results of their survey on the growth of ‘side hustles’, referring to someone who has a second source of income in addition to their regular full-time job.

News 3 years ago
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Antler launches Web3 investment drive

Antler, the early-stage venture capital investor with 350 portfolio companies across 17 cities across the world, has put out a call to founders and teams interested in building in Web3 to join its global cohorts.

News 3 years ago
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AI in the healthcare sector

In a Series A financing round, the Berlin-based health tech company Lindera has secured an investment of €6m.

News 3 years ago
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Global experts to address Scotland’s CAN DO Innovation Summit

Global thought-leaders Wade Davis, Vice President of Inclusion Strategy for Product at Netflix and Gayemarie Brown, Forbes Top Female Futurist are set to join leading Scottish businesses at Scotland’s third annual CAN DO Innovation Summit early next year.

News 3 years ago
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Top lessons learnt in scaling a tech-based startup

Obviously, when creating a startup business, the main goal is to achieve success – to find your business in a position to grow, evolve, and scale in line with your ambitions.

Features 3 years ago
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No one is born an entrepreneur, it is learnt

What is the entrepreneur mindset, and how do we develop it? These are questions that often go amiss during conversations about successful business leaders. Much is focused on reputation, a penchant for spotting talent, and of course, the all-important sales figures. While important markers, these fail to address what truly sets apart those destined to be entrepreneurs from the rest.

Features 3 years ago
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Half of UK employees believe the right to work flexibly should be enshrined in law

As the UK Government’s consultation to reform flexible working regulations comes to an end on 1 December 2021, new research from Soffos.ai reveals that half of UK workers are keen for flexible working practices to be stipulated by law. 

News 3 years ago
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'Bringing the joy’ to the workplace

Over the last few months, the world has entered a new phase of work that adopts tropes of both pre- and post-pandemic living. Whilst people slowly return to the office, the pandemic-related changes around how and where people are working seem here to stay.

Features 3 years ago
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Why global innovation hubs must work together right now

Global collaboration facilitates scalable innovation. And there has never been a more important time than right now for our best minds globally to work together to shape a better future.

Features 3 years ago
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New Hub for Creatives, Talenthouse Media Foundry

Talenthouse Media Foundry, a revolutionary new platform that empowers game creatives to thrive independently, launches today. Media Foundry enables developers to explore partnership opportunities and resources, connect with other creatives, and crucially access direct, exciting opportunities for revenue beyond games - all while retaining creative control of their IP. A much-needed resource in an industry in constant, exhilarating growth.

News 3 years ago
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How Healthcare Translations Affect Marketing

Specialised translation of medical texts contributes to the promotion of goods and services of the corresponding direction in the foreign market. It is just as important as the original text. Because, in case of an error, it can nullify all the efforts of the advertiser, which will radically affect the entire subsequent marketing campaign

Brand 3 years ago
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Specialist protection: the safety net your small business needs

When starting a new business, the hopes, dreams, and aspirations of budding entrepreneurs are underpinned by the desire to secure a bright and prosperous future. Positivity, adrenalin and energy combine to drive them forwards. Hurdles are overcome, goals are pursued, and time flies by in a whirlwind of activity and excitement – at least, that’s the plan.

Features 3 years ago
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Personal guarantee claims against company directors: what should you do?

While the economic impacts of the COVID-19 pandemic unravel, there has been an increase in the number of claims being made on personal guarantees against directors or other individuals who have guaranteed business debts.

Features 3 years ago
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SEON partners with Playtech to level up fraud prevention for players

SEON, the fraud fighters, has announced its partnership with Playtech, the gaming software developers. The online gambling market is experiencing a meteoric rise (expected to reach $1trn this year). However, the sector is becoming an increasingly high target - even before the pandemic, a 2019 study found that one in 20 online gaming accounts were associated with a fraudster. By joining forces, SEON and Playtech aim to significantly reduce this number. 

News 3 years ago

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