Reactive Reality is a leading Austria and California-based augmented reality (AR) company enabling brands to reduce costly and environmentally damaging returns, by improving their customers online shopping experiences through the generation of high-quality digital models of people and products.

There are a lot of things that we take for granted. Something as simple as reading the label on the ingredients for dinner is quick and easy; but not for everyone. For all the wonderful things making our lives easier, there is still a lack of tech out there which effectively assists blind people in everyday tasks, such as reading text. Billy Wood, Founder of Owlett, has set out to change this.

According to the stillbirth, premature birth and miscarriage charity, Tommy’s, one in every 250 pregnancies end in a stillbirth. That’s around 3,400 babies dying every year, or nine every day, on average. But research has shown that some still births can be prevented.

Sprout.ai, the insurtech that enables insurance claims to be settled within just 24 hours, has announced that it has raised £8m/$11m in Series A funding. The round was led by one of Europe’s largest and most active early-stage investors, Octopus Ventures, and was joined by existing investors, Amadeus Capital Partners, Playfair Capital and Techstars. 

A little over a one year ago, CES just made it under the wire. One of the last of the major trade shows to 'go live' prior to the onset of the Coronavirus Pandemic, the mammoth showcase for emergent technology attracted its normal lineup of 1,200 startups, 4,400 total exhibitors and 170,000 attendees while delivering more than a hundred panels, seminars and presentations. 

SafetyCulture, the global operations platform which empowers working teams to drive improvements in the workplace, has announced a A$2.2bn valuation (approx. £1.2bn), smashing past its previous unicorn status from April 2020.

Customers are set to increase their spending once vaccines have been rolled out, according to research by SAS. When asked if they would increase their spending, nearly a fifth (17%) said they would, compared to just a tenth (10%) who said they would reduce spending once vaccines were available.

Thanks to the new advancement, hoteliers will be able to manage multiple properties all in one place. Built by Bidroom’s in-house team of technical experts, the new web application offers a simpler solution for managing bookings and room rates, and an intuitive content management platform designed to easily update hotel information, images and offers.

Diginex Solutions, the disruptive impact technology company helping to solve the world’s most pressing challenges, has launched DiginexESG to help companies of all sizes and reporting experience make their ESG reporting faster, easier and more affordable. The platform also enables large organisations to collect ESG data in their B2B client network, allowing them to make more educated decisions around risk, lending, and value. 

Koa Health, a digital mental healthcare provider offering personalised employee solutions, has launched a new report titled Wellbeing at Work, exposing the impact of COVID-19 on mental health in businesses across the UK and organisations’ response to the crisis.

Demonstrating the importance of small business to the UK’s COVID-19 recovery, a new report from Xero, shows 410,000 small business jobs need to be created by the end of the year to return to the pre-pandemic jobs trajectory. 

Mobile app adoption has skyrocketed during the pandemic. Consumers downloaded a staggering 130 billion apps in 2020, and consumer spending in app stores rose by 25 percent. Yet, app abandonment has also soared to 25 percent.

Miso Robotics, the startup transforming the foodservice industry with intelligent automation, announced the release of its standalone software as a service (SaaS) offering, CookRight. Packed with expanded cooking capabilities and accessible through an affordable subscription model, CookRight is the world’s first artificial intelligence (AI) powered cooking platform able to automatically identify and track products and tasks.

The Mathys & Squire Scaleup Quarter team hosted a virtual pitch event on Monday 26th April 2021 to celebrate World IP Day. The theme for 2021 was ‘IP and SMEs: Taking your ideas to market’. With SMEs making up over 99% of all UK businesses and contributing around half of all business turnover in the UK, the importance of supporting such businesses in their growth and development is clear for driving economic recovery and human progress.

As Pink Orange Media celebrates its second year in business, the agency has set out a bold pledge to donate a portion of all client retainers to global charities and provide employment opportunities to struggling job-seekers.

Nesta, the UK’s innovation foundation for social good, and UK Research and Investment (UKRI) have announced a new two-year partnership to provide up to £6m in combined investment and grant funding for companies working to improve health outcomes in later life.

LOT Network, an international community of high-tech companies committed to protecting its members from costly litigation from patent assertion entities (PAEs, also known as 'patent trolls'), welcomes space tech startup company, Orbital Exploration Technologies (OrbitX), to its membership of more than 1,400 members. OrbitX is the first commercial space venture in the Philippines. 

Systems and procedures are crucial to the running of every successful business. Some company structures are inevitably simpler than others, and the complexity of the business does of course dictate the type of systems and procedures required, as well as the level of need. But whatever the size and complexity of the business, procedures are always needed.

Student and graduate entrepreneurs are receiving a £40,000 boost through Kingston University’s longstanding partnership with Santander Universities to launch and develop their startups this year.

All products go through the different lifecycle stages of introduction, growth, maturity, and decline. As such, companies need to learn about the lifecycle stage to set performance goals, such as sales and profit growth targets, and make resource allocation decisions, such as strategic and human resource planning. A product lifecycle can last for several days or even continue for years.