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Why Building Author Authority Helps in SEO

Have you ever wondered about the secret sauce behind successful SEO strategies? Well, I did. After spending more than a decade in the trenches of digital marketing, I stumbled upon the crucial ingredient: author authority. Let me explain why it's worth more than its weight in gold.

Brand 2 years ago
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7 common PR mistakes startup founders make as they scale

The Scale-Up Institute estimates that the UK's 34,000 scaleups contribute £1.2 million in turnover and employ 3 million+ people, making these businesses incredibly important for our economy. But as a startup transitions to a scaleup, its brand and business become increasingly visible, so knowing how to behave and communicate is integral to keeping the business operating and thriving.

Brand 2 years ago
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Santander UK launches annual competition for startups

Santander is offering early-stage startups across the UK the opportunity to win up to £25,000 equity-free funding and business support through the Santander X UK Awards 2023.

News 2 years ago
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Unleashing your entrepreneurial success as a financial adviser

Caro Syson, entrepreneur, business coach and founder of Pocket PA, shares her insights on how to kick-start a successful business with the St. James’s Place Financial Adviser Academy

 

Features 2 years ago
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A Detailed Guide to Selecting Work Trousers

Investing in the right work trousers is essential to staying secure and comfortable at work. Whether you work in construction, cargo handling, or any other occupation that requires physical labour, the right workwear can make a big difference to your productivity and overall health. You should certainly ask how protective are work trousers and then decide. This guide covers the key factors to selection of work trousers that prioritise protection without sacrificing style and functionality. Different types of work trousers can be purchased from a provider such as Strauss.

News 2 years ago
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How Should Startups Fundraise During Crisis?

I will not be the first to tell you how things are for startups. The rising interest and inflation rates and the turbulent geopolitical situation are pressing, and the business environment cannot help but feel it already.

Funding 2 years ago
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Questions to ask when considering venture debt as a funding option

Debt funding can be a crucial form of growth financing for start-ups and scale-ups, many founders do not consider it as an option when raising capital. Yet with the right product – and often when combined with equity investment – debt funding can help supercharge a promising company’s growth opportunities, taking them from startup to a market leader.

Funding 2 years ago
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New Dragons in the den

It has been announced that two new Dragons will be joining Dragon’s Den in the upcoming series.

News 2 years ago
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Elon Musk launches AI startup, xAI

Elon Musk: billionaire entrepreneur, Tesla CEO, SpaceX CEO, Twitter Owner, and now Owner of newly launched AI startup, xAI.

Startups 2 years ago
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Threads - everything a startup needs to know

We've all heard the headlines that Zuckerberg's new social media channel spells the end of Twitter. That the further monopolisation of Meta will provide even greater opportunities for micro-personalisation. That it also brings a new host of data privacy concerns with it too.

Features 2 years ago
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Clean energy startup accelerator opens applications

The Net Zero Technology Centre (NZTC) has opened applications for the 2024 cohort of its award-winning TechX Accelerator programme. Clean energy startups from around the world can now apply for a place on the programme and a share of the £1.2 million grant funding available (up to £100,000 for each startup).

Funding 2 years ago
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From being the expert to leading the experts

Many of the best, most innovative, disruptive, creative, successful companies are founded and run by people who are really good at what they do. People who have spent a long time honing their craft and becoming the ‘expert’ in their field.

Life 2 years ago
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How intelligent automation is driving positive change

Businesses within nearly every industry are already reaping the benefits of strategic automation and, increasingly, we are seeing the public sector follow in the footsteps of their private sector counterparts.

Features 2 years ago
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How to run a comms strategy for AI companies

With fear-mongering stories appearing in the news, on almost a daily basis, you could be mistaken for thinking it’s an easy job to get your AI solutions communicated to the media. The danger is right now the media is saturated with news on artificial intelligence, both negative and positive, with the former dominating the last few weeks.

Brand 2 years ago
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Bankifi busts top three digital neobanking myths

On the back of a momentous start to 2023, embedded banking platform BankiFi has denounced three common myths around a new breed of digital only neobanks that continue to persist despite ample evidence to dispel them.

Features 2 years ago

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