In the world of digital agencies, and more widely across industries, there’s a growing conversation around diversity and inclusion in the workplace. And rightly so. In 2020, 165 ad agencies in the US took part in a survey to better understand the demographics that make up the industry.

Events mean business, with industry events actively driving markets forward by bringing key industry professionals together to share ideas, create new opportunities, and forge new business deals.

An entrepreneur is often so in love with their idea, so confident in its perfection, that they begin to sin. And if it continues, they can torture their child with this selfish love.

The future of the office remains uncertain, and the recent speculation around changes to the right to work away from the office only muddies the waters further. Regardless, many large businesses such as Amazon are already planning their return to an office-centric culture to enable collaboration. Google also revealed that 60% of its workforce would be in the office a few days a week, with only 20% of the workforce working remotely.

Running a small business can be hugely rewarding but also hugely frustrating. You have the perfect product, website and sales process in front of you, but getting in front of the perfect customer, and then scaling this, is a battle that we have all have to face. Often, SMEs will be time poor and resource limited, with individuals covering a range of different roles, making it hard to scale effectively.

It’s a challenge, being a challenger brand today. The relative ease and speed with which you can bring a company or product to market means the volume of brands in any given space is huge, so conveying genuine differentiation is hard. And staying the course, building a challenger that lasts, is even harder.

The economy has shifted. More and more people are becoming business owners or self-employed, so why are so few entrepreneurial skills taught in schools? From a young age we should all be learning how to innovate, collaborate and communicate effectively so that we are better prepared for the world of work. Edtech is perfectly equipped do this effectively, as well as encourage lifelong learning so that as adults we can all upskill and reskill easily.

While many industries suffered in 2020 with the ongoing health crisis, cyber crime and in particular ransomware grew significantly. With more time spent online by individuals, and the switch to remote working for many businesses, bad actors recognised the opportunities for increased cyber attacks and grabbed them with both hands. The bad news - this trend is going nowhere in 2021.

Whether it’s an online fashion business or a breakthrough idea for a new financial service, starting a business today will invariably require some elements of a digital journey between the product or service and the end user, if not in its entirety.

As a startup founder, it’s easy to view your business solely from your own perspective. Your startup idea is surely unrivalled in its brilliance, bordering on genius, beyond comparison.

With government changes from 19 July, the question being thrust into the limelight more than ever for many is 'Should we go back to the office?'

New customer demands and fierce competition: the pressure on companies to innovate is high across all sectors – and established companies and young startups alike are struggling to meet these demands. Increasingly, this is leading to cooperation between corporates and startups. In this way, the speed and agility of young companies meet the professional structures and long-standing know-how of established companies. Both startups and corporates can benefit from each other's strengths in such a collaboration and ignite a firework of innovation together. 

You’ve come up with a business idea, created your presentation and you already know what needs to be said. The very next step is to find potential investors and persuade them to fund your business proposal. In order to do that, you need to be able to effectively present your business.

“It's easier to act your way into a new way of thinking, than think your way into a new way of acting.” said Jerry Sternin in The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems.

Fraud has always affected business and it can be particularly devastating for those companies that are in the start-up phase.  A recent report has found that fraud (particularly cyber fraud) has increased by 28% in the last year, largely driven by the Covid-19 situation.  This article looks at the warning signs, what might be done to stop it and what to do if you expect that it might be happening.

There are three essential elements to a startup’s communication toolkit. All help to sum up what you do in an instant, engage potential partners, customers and investors, and intrigue them into starting a conversation about working with you.

Are work ethics losing their relevance to the pursuit of profits and ambitious objectives of growth? In contemporary times, there is a paradigm shift in the hiring strategies of most organisations. The great focus of business owners is to hire employees with versatile skills and creative perspectives. Without a doubt, this is the way forward to create an agile and competent workforce. As a business owner, you need an accomplished workforce exhibiting inspiring skills. However, what about their work ethics? Are you underplaying the significance of work ethics?

As we approach the end of compulsory remote working, many businesses are retaining some element within their operations. Remote working technology enabled virtual connectivity when physical proximity wasn’t possible, but how has this affected business operations in the long-term? Here we explore the impact of remote working technology on business and society.

The commute as we knew it may be gone for good, new research conducted by e-bike subscription service DASH Rides reveals. DASH and Sapio Research surveyed over 2,000 city-dwelling, full-time workers, who used to work primarily in the office and now work primarily at home, and discovered that three quarters of those returning to the office will be actively avoiding public transport or seeking new ways to travel. 

Companies providing services like home workouts, high-end meal kits and even crochet tutorials all have boomed during the pandemic. Not everyone has had a smooth path through the pandemic though; businesses have had to become more agile and invest in technology. Many entrepreneurs and individuals have adjusted their attitudes, spending more time on worthy causes or making sure they are planning for their own futures.