I spent eight years working for a small British manufacturer in Oxfordshire. The sort of outfit that, like so many brilliant UK manufacturers, makes astonishing kit in an unassuming shed tucked away in the beautiful countryside. I’ve lost count of the number of days I’ve watched vanish: chasing a work order hidden in someone’s desk, sitting in a meeting that should have been an email, or typing the same numbers into two systems that hate each other. So I started Mithryl with a goal to turn that chaos into usable knowledge and give teams their time back.
My professional journey started within the depths of corporate marketing with established brands. In those early years, I managed campaigns backed by generous budgets and renowned brand reputations. While it was thrilling at first, it eventually became a little predictable. Then I started working with startups – and everything shifted.
In a tough economic climate, we hear a lot about ‘productivity’, often reduced to a statistical measurement associated with the economic output of a country or region. Because of their relatively small size, mathematically, startups don’t contribute significantly to the macroeconomic productivity figures.
In Germany, physics curricula include almost no breadth requirements; students take only physics or closely related courses. In my cohort, entrepreneurship wasn’t presented as an option at all. Where university spin-outs do occur, they frequently address extremely narrow problems. These observations reflect a broader European issue: cultural and structural barriers discourage technical talent from founding companies and from working on actual problems that scale.
Cambridge Future Tech (CFT), the scientific venture builder, and global built environment consultancy Arup, have signed a Memorandum of Understanding (MoU) to collaborate on the creation of the Deep Rack Venture Studio – an initiative targeting the creation of 16 new startups addressing critical challenges in global data centre infrastructure.
Caracol, one of Europe’s fastest growing deeptech companies and a pioneer in large-format robotic manufacturing, has announced the closing of its $40 million Series B round, co-led by Omnes Capital, Move Capital Fund I, alongside CDP Venture Capital – Large Ventures Fund, which played a key role as a catalyst for international investors.
Spex Capital, an early-stage investor tackling global healthcare challenges through innovative healthtech solutions, has announced the first €30 million commitment to its flagship €100 million Venture HealthTech Fund. The fund will invest globally in early-stage healthtech startups, from Seed to Series A/B, with investments of up to €5 million.
With the Government’s new Growth and Skills Levy on the horizon, the way small businesses access training and upskilling is set to change. At a time when skills shortages are biting hard and business owners need straightforward, affordable ways to develop their people, this reform is a chance to get things right for SMEs, which make up 99% of the UK’s business community.
Any business in the startup phase is under immense pressure. Limited budgets, high expectations, and the relentless pace of early growth can put pressure on every function of the business – particularly marketing. So the recent explosion of AI, promising automation, scale, and cost reduction, has left many founders wondering whether AI can take the place of a Chief Marketing Officer (CMO) within their business?
For most startups, the Cloud is not optional. It’s the backbone of rapid experimentation, product iteration, and go-to-market execution. Platforms like AWS make it possible to launch with minimal upfront investment and scale globally in a matter of weeks. But while the Cloud lowers barriers, it also introduces complexity.









