Ones to watch: greentech

In the January/February 2025 issue of Startups Magazine, we introduced two startups that we believe are the ones to watch in the greentech space.

Hot stuff: Heau’s solution to water waste

When it’s time to shower, do you get frustrated with the time it takes for the water to heat up? And have you ever thought about how much water is wasted while waiting for it to reach optimum showering temperature?

Windcredible: shaping wind to save you energy

When you think of wind turbines, you think of the classic three blade windmill-like shape. However, Windcredible is on a mission to blow away any preconceived ideas by designing their own truly innovative turbine.

How AWS is supporting UK innovation

At the AWS Summit in London, I sat down with Tricia Troth, Head of Startups UK and Ireland at Amazon Web Services (AWS), to explore how the company is supporting early-stage businesses through technical enablement, investment guidance, and a broad ecosystem of resources.

Primer launches ‘Primer for Growth’ to help startups beat payment blues

Primer, the unified infrastructure for global payments, has launched “Primer for Growth” – a fresh initiative designed to solve payment headaches for digitally savvy startups and scaleups.

Igor Luchenkov, Founding Engineer of Hackathon Party: hackathons are not just for coders anymore

Hackathons have long been a launchpad for innovation, but what if they could do more than just spark ideas? What if they could become structured, real-time engines for building, learning, and connecting? These are the questions AI Product Engineer Igor Luchenkov set out to explore. 

Mission Zero Technologies opens DAC plant in Norfolk to turn CO2 into limestone

Mission Zero Technologies (MZT) has opened its Direct Air Capture (DAC) plant in Norfolk, the world’s first fully integrated DAC-to-building materials production demonstration.

BioMara achieves scaled production milestone for Thalivra Fucoidan

BioMara, a seaweed biotechnology company, has successfully completed commercial-scale trials of its proprietary fucoidan extraction process at the Centre for Process Innovation (CPI), the UK’s premier bioprocessing facility.

The unlucky 90%: why so many startups fail

Despite being built on great ideas, 90% of startups eventually fail. Fernando Amaral, Chief Revenue Officer at expense management solution Rydoo shares his insights on the common pitfalls and best practices for building a successful startup.

Rethinking the UK’s AI startup strategy: building with purpose

AI startups in the UK are raising billions in funding, yet there’s a startling gap between capital and real-world impact. Recent studies reveal that only one in seven UK AI companies are working towards solving actual market or societal problems. Given that there are more than 3,000 AI firms operating in the region, it feels appropriate to ask – what’s going wrong?

Businesses, it’s time to leave the tax-time scramble in the rear-view

Closing out the financial year remains a major challenge for businesses. Reports identify 55% of organisations still struggle with outstanding invoices from the previous tax year, while 20% of unpaid invoices are reconciled four to six months late.

Feel first, buy later: the blueprint behind great branding

Why is the human side of branding something startups can’t afford to ignore? When we talk about branding, most minds jump straight to logos, taglines, and colour palettes. But for startups, whether B2B/B2C or, as I like to call it, H2H (human to human), the most powerful branding doesn’t live in visual identity or marketing campaigns. It lives in what we can’t see: emotions, trust, and human connection.

Why the introduction of a singular corporate ID verification process in the UK is vital

The digital identity landscape in the UK has undergone a seismic shift in recent years, driven by government initiatives like the Digital Identity and Attributes Trust Framework (DIATF).

A Hustle Awards 2025 update

The Hustle Awards, a longstanding highlight in the entrepreneurial calendar, has some updates for you all!

Rare Founders demo day proves why raw, real startup stories matter

On April 25th, Rare Founders Demo Day returned with its most ambitious event to date – delivering a powerful reminder that the UK’s startup ecosystem doesn’t need more polish. It needs more truth.

Survey reveals National Insurance hike as biggest concern for SMEs

As SMEs navigate an increasingly complex business landscape in 2025, rising operational costs, talent retention, and cyber threats continue to dominate boardroom discussions.

Manchester named UK’s most AI-ready city for second year

Manchester has been crowned the UK’s most AI-ready city in 2025, according to new research.

Over two-thirds of Gen Z workers have entrepreneurial ambitions

Generation Z workers have significant entrepreneurial aspirations with over two-thirds (67%) aspiring to own or lead a business in the future, according to research by American Express and The Conduit, a collaborative impact community and members club.

Meet the early-stage startups transforming Europe’s food system

EIT Food Accelerator Network, an early-stage innovation programme co-funded by the European Union, welcomes 65 promising AgriFoodTech startups to its 2025 cohort.

Why most new ideas fail – and how yours won’t

When you have a brilliant product idea, it’s easy to fall in love with it. So deeply in love that it seems impossible for it to fail. All it needs is hard work and execution; everyone will see how brilliant it is. Right?