It started with severe insomnia. At my worst, I was only getting two hours of continuous sleep a night, and that’s on the good days. This went on for 18 months. 18 months of broken nights, waking up more exhausted than I’d gone to bed, and trying to navigate my life through a fog of fatigue so intense, I sometimes couldn’t even remember what day it was.
The birth of my first daughter, Sloane, had prepared me well for the many sleepless nights I’d spend with my second daughter, Isla, when she was born 13 months later. However, I never thought, as Isla turned two at the end of March 2023, I’d still only be sleeping two-four hours a night.
As a small business owner, PR should be considered as a crucial part of your business strategy. Despite our obsession with social media and the glut of information that we consume daily, nothing can take away from the feeling of certitude that traditional press channels provide us. Be it in the form of news, business features or a founder profile piece, if it has the press’s seal of approval, it positively influences the way audiences respond to that piece of news.
