As businesses bring teams back into the office after years of remote work, many are finding that the transition is more disruptive than anticipated. Despite good intentions – to reconnect people, foster collaboration, and rebuild culture – many return-to-office (RTO) plans are failing to deliver. In some instances, they are causing more harm than good.

As we enter 2025, startups face an environment marked by fast-paced technological advances, competitive pressures, and a heightened need for strategic agility. In this context, leaders must re-evaluate how they plan and execute strategy to stay relevant and resilient.