In line with the Kingdom’s vision to diversify the economy by 2030, PepsiCo — one of the leading global food and beverage manufacturers — has collaborated with AstroLabs, an ecosystem builder in the MENA region, and Ministry of Communication and Information Technology (MCIT) to launch an innovative new offering for local SMEs. The entities have joined forces to establish the ‘Scale Up Accelerator’ program in Saudi Arabia, empowering entrepreneurs across the Kingdom to fulfill the potential of their businesses.