From AI-powered platforms to climate-tech game changers, these startups are shaping the future – and taking centre stage at this year’s London Tech Week.

Every year, the Hustle Awards champion the individuals, startups, and scaleups pushing the boundaries of innovation, resilience, and impact. The 2025 shortlist showcases the most forward-thinking founders, trailblazing technologies, and inspiring stories from across the startup landscape.

With over 55 million people currently living with dementia globally – a number expected to nearly double every 20 years – Oxford Brain Diagnostics’ patented Cortical Disarray Measurement (CDM) technology offers a breakthrough solution.

Despite impressive funding rounds and bold visions, most game startups are still struggling with the same fatal flaw: they’re building for metrics, not for people.

Attendees, judges, and startups all gathered together on the Thursday afternoon of InnoVEX 2025 to witness the annual InnoVEX Pitching Competition. Startups each had 10 minutes, split into a five minute presentation, and five minute Q&A from the judges.

GLBNXT, a Netherlands-based SaaS startup, has officially launched after months in stealth mode. The company introduces its AI-powered platform designed to empower knowledge workers.

Technology company Glovo celebrates its 10th anniversary. Founded in Barcelona in 2015, what started as a local startup with a small team of six people, has transformed into one of the leading tech platforms in Southern Europe.

Sylvester.ai is disrupting the global $300 billion+ pet care industry with its veterinarian-backed, AI-technology innovation in feline healthcare that helps cat caregivers assess whether their kitty is in distress and – most importantly – use that info to inform whether it’s time to get their beloved cat to the vet.

Innovation is reshaping diagnostics, with at-home testing transforming how key healthcare needs are addressed. Malebox is leading this disruption responsibly, offering a clinical-grade, UKCA-marked home-to-lab semen analysis service.

In an era when a single unlocked computer can lead to catastrophic data breaches, London-based tech innovator Laurence Moore is launching a solution designed to change the way businesses think about workplace security.

Floral Energy, a next-generation microgrid startup founded by a world-class team of former Rolls-Royce leaders, has emerged from stealth to tackle one of the most pressing challenges of the energy transition: delivering clean, reliable power at scale.

In the January/February 2025 issue of Startups Magazine, we introduced two startups that we believe are the ones to watch in the greentech space. 

When it’s time to shower, do you get frustrated with the time it takes for the water to heat up? And have you ever thought about how much water is wasted while waiting for it to reach optimum showering temperature?

When you think of wind turbines, you think of the classic three blade windmill-like shape. However, Windcredible is on a mission to blow away any preconceived ideas by designing their own truly innovative turbine.

Combining cutting-edge thin-film technology with a commitment to eco-friendly production, BTRY, a Swiss-based venture founded by Dr Moritz Futscher, Dr Abdessalem Aribia, and Dr Yaroslav Romanyuk is seeking to reignite how batteries are made and used by taking a novel approach to design and sustainability.

Uncaged Innovations, a biomaterial startup company co-founded by CEO Stephanie Downs and Dr. Xiaokun Wang, is taking on the challenge of changing people’s perception of leather and sustainability – redefining what luxury means with its durable, plant based biomaterial. 

Hyperion Robotics, a startup driving smarter, faster, and greener construction, is reshaping the way the UK approaches infrastructure projects. By integrating cutting-edge 3D printing technology and proprietary low-carbon concrete materials, the company addresses some of the construction industry’s most pressing challenges, including project timelines, costs, and sustainability.

When it comes to making our homes more sustainable, most of us think of solar panels, smart thermostats, or better insulation, and although this can be the case, beyond the well-known solutions, the UK is home to a wave of lesser-known innovations that are quietly transforming the way we live.

Easter may not be all about the chocolate, but with supermarket shelves filled to the brim with foil-wrapped eggs and bunnies, and Easter egg hunts a staple for most, chocolate is one of the most exciting things about the holiday.

Retrograde has officially launched Retrograde 2.0, a major upgrade to its AI AutoPilot for content creators. Founded by entrepreneurs Grace Beverley and Jake Browne, Retrograde has redefined the creator economy by offering an AI-powered assistant that manages brand sponsorships end-to-end, following a successful $1.9 million funding round, led by Elkstone and other angel investors.