Desi Velikova

Desi Velikova is the co-founder of Pony, a London-based branding studio specialising in technology companies, where she leads growth, client partnerships and brand strategy. A journalist by training, she has spent the past decade helping technology founders, from early-stage startups to global enterprises, turn what they build into brands that sell, scale and last. She is a firm believer that clarity is the most underrated asset in technology. In a market flooded with hype, the strongest brands communicate their value through one simple, lasting idea. Alongside her work at Pony, Desi hosts Seekers, a podcast featuring operators from some of the world’s leading technology companies on how great products, businesses and brands actually get built. Before Pony, she co-founded a technology startup with Stef Ivanov, Pony’s Creative Director. The pair have worked together for two decades.