A successful business needs a well-built and well-designed website in this modern digital era. Nowadays even a small family business has its own website. Having a unique and memorable website is important if you want to build brand recognition, differentiate yourself from your others and stay in the memories of your visitors.

Having climbed the corporate ladder for 18 years within organisations such as; Adobe and Virgin Media O2… Tara Rule, celebrates stepping away from her corporate career, to embrace full time self employment, driven by her love of positive psychology and human behaviour as she now shares her knowledge, and own personal experiences as part of her mission to show other startups, business leaders and professionals… how she reached Senior Director of Global Business Operations at Adobe, whilst bringing up a family, pursuing her own hobbies and interests, training in positive psychology and setting up her business - all with a smile on her face.

When it comes to raising capital for your company, an experienced founder will tell you that getting your foot in the door to pitch for investment is only just the start of the journey. One of the biggest obstacles founders face in their efforts to get funding is the dreaded first round of persuading a group of strangers to put money into your business.

Seth Godin, a writer, speaker, marketing expert, and influencer, describes audiences as tribes, which are groups of people with shared beliefs. As a startup or founder, it's important to determine who your product or service is for and how to connect with them. This is what Seth Godin refers to as finding your tribe.

The world of work is unrecognisable compared to five years ago. The pandemic propelled workplace trends forward and many businesses faced economic headwinds. The unprecedented circumstances prompted people to re-evaluate what they really wanted from their careers, provoked ‘The Great Resignation’, and a battle for talent.

Today, apps are an integral part of our lives. Think about it, to communicate, bank, learn, travel, share content, game, stream, shop and listen - you name it - we all use apps! They’ve transformed the way we live our lives, and at this point, they’re almost tricky to avoid.

Social media has created a new profession known as 'influencer', where individuals with a significant following on social media collaborate with brands to promote products or services in exchange for payment or other compensation. These influencers can be found on platforms such as Instagram, YouTube, TikTok, and other social media platforms, where they can create and share content related to the products or services they are promoting.

Do you have frequent feelings of anger, irritability, cynicism, or dread about the prospect of the working day ahead? These could be key indicators that you’re approaching burnout.

Perhaps the biggest question in creativity is, ‘What do you do when you’re stuck?’ In interviewing Andrew Reich, one of the head writers and executive producers of hit TV sitcom Friends, I discovered that there are a number of techniques in leading the creative process that can be generalised and applied to any function or industry. One of the techniques that emerged repeatedly was to embrace taking breaks and changing one’s environment.

While the relationship between wellbeing and performance of employees is often discussed, the mental health of leaders can quickly take a back seat in the face of challenging times. 

I know what it’s like to run a startup. I’ve been there, got the t-shirt and even been spat at. Yes, that’s true, but don’t worry it was by a llama when I was visiting the factory where I bought the Peruvian knitwear from in the Andes, Peru when I was running my first company back in 2008.

In today's fast-paced and ever-changing business landscape, startups are increasingly turning towards the transformative power of flexible work solutions as a fundamental driver for growth and success. As the founder of a virtual assistance agency that values flexibility as core to our model, I've personally experienced the benefits of embracing flexibility in the workplace.

Today, leadership has become a very important topic in every industry. Employees find effective communication as a top leadership attribute. Leadership is seen as the act of managing a group of people.

Having made the decision to raise equity funding, and assuming that you know how much you are looking to raise, you must then decide the best place to raise that funding. This will depend on the stage of your business, the amount you are looking to raise, the type of business, and various other factors. This will be explored in more detail in future articles.

In the fast-paced world of digital advertising, influencer marketing has emerged as one of the fastest-growing sectors. The allure of having someone with a massive following sing praises about your brand is so compelling that it often makes founders forget a simple truth: the most inspirational influencer is, in fact, the founder themselves.

The UK is experiencing widespread levels of stress, anxiety and hopelessness in response to financial concerns. As a result, The Mental Health Foundation asks for government action on supporting people at higher risk and preventing mental health problems.

As demand for creative roles booms across a variety of industries, The Interaction Design Foundation, the world’s leading online design school, reveals five creative career paths to explore that never existed before. 

Running a tech startup can be an exciting yet overwhelming experience. With so many tasks to cross out and team members to manage, organising and structuring the workload can be really challenging.

My path to the C-suite level hasn’t exactly followed a usual route, I’ll admit. I believe that’s where my strengths lie: I don’t mind doing things a little bit differently than you’d expect, and my unorthodox journey has been full of surprises.

How many times have you been invited to what sounds like a truly insightful, informative, business event… only to find that the panel is made up exclusively of white men?