In this day and age, building the right content marketing strategy can either make or break a business. Content marketing has the power to shape the way audiences perceive and engage with your organisation.

Having set up a business there are some very logical next steps that have common features irrespective of what your business will do. Any business needs to sell its product or service and make a profit so that it can reinvest in its future and pay the shareholders. 

When starting a business, the implementation of a Customer Relationship Management (CRM) system may seem like an additional and unnecessary expense, but committing to it from the outset will realise a number of benefits including the development of a clear and focused sales strategy, together with the opportunity to strengthen new client relationships.

Over the years we’ve seen Twitter celebrities get their accounts hacked. But this recent hack goes way beyond anything we’ve seen before. This latest security breach calls into question the security of Twitter and social media platforms and even the foundation technology they are built upon.

Whilst social media and too much screen time can increase the risk of depression and anxiety, technology can also have positive outcomes on our mental wellbeing too - even in our busy digital world. Many us will be familiar and fond of clever apps like Headspace, Calm and Stop, Breathe & Think which can offer support with a number of mental health conditions such as anxiety and depression. Here Natasha Bougourd from TSG, chats to Startups Magazine about tech aiding stress in the workplace.

This crisis period has proven what so many of us in our industry already knew. The UK manufacturing industry is and always has been resilient and adaptable, and has continued to grow even in times of trouble. Overall, the UK’s industrial sector has increased by 1.4% a year since 1948, according to the ONS. Much of this has been down to the fact that we always adapted and moved forward fast; year on year we shifted production from low to high productivity goods, invested more in research and development and adopted automation and technology.

A crisis seems an unlikely time to use for improving growth, but for many startups there’s an unexpected opportunity to slow down and refocus their growth and marketing plans on their fundamental, long term growth opportunity. It’s crucial for startups to build resilience and a path towards sustainable growth by building the right growth marketing framework and strengthening customer relationships.

What's the secret to innovation? Is it all about having work spaces peppered with chill-out zones, ping-pong tables and climbing walls? Actually, the truth is far more down to earth.

In the COVID-19 era many people are taking the opportunity to organise and simplify their home working spaces, making good use of the ample time at home. But de-cluttering your virtual space - including your computer/laptop, phone, cloud storage, etc - is just as important as de-cluttering your physical space.

In the wake of London being named one of the best technology ecosystems in the world, according to Startup Genome’s Global Startup Ecosystem Report 2020,  First Office Hub, the global workspace broker, has picked its top 10 iconic buildings for tech companies looking to make London their home.

To find the right individual for the job will be a challenge for employers as well as hiring managers. With several companies intending to enhance their hiring efforts this year, it's necessary that you put extra effort and time into how you attract the most effective prospects feasible. With more possibilities for talent comes even more competitors for you, as well as making the ideal hire currently is crucial to strengthening your firm today as well as into the future.

The current situation has taught us a lot of valuable lessons, particularly about the true power of digital. With brands like Primark reducing their revenue to zero as a result of having no e-commerce strategy and B2B businesses that previously relied on trade shows forced to transfer online, the value of having a strong digital brand presence is now more important than ever before.

Today, many businesses are executing large-scale digital transformation efforts to keep up with the changing market demands and fast-paced competitors. In fact, a global survey conducted by McKinsey discovered that more than 80% of respondents stated their organisations have undertaken such efforts in the past five years.

There is some light at the end of the tunnel for small businesses. As the lockdown continues to ease many retailers and hospitality businesses are now opening up again, or preparing to return soon.

It’s always refreshing when policymakers break with the status quo and do something genuinely left-field and unexpected. The current pandemic has certainly produced its fair share of bold initiatives. In the UK we’ve just had the announcement of Government-subsidised meal deals throughout August to boost the ailing hospitality sector. And, sitting slightly higher on the impact scale, earlier this month the French Government announced that it was making tax credits available to any citizen prepared to take out a subscription to a current affairs newspaper or magazine.

As lockdown restrictions begin to ease, SMEs need to look into engaging potential customers immediately in order to drive sales and awareness in the difficult months ahead. As the majority of the public continue to live and work remotely, however, companies must seek out new methods of marketing in order to attract better engagement. The online space has, thus, become crowded with brands attempting to cut through noise to truly make an impact on consumers. 

Whilst the UK implements strategies to gradually return to life as normal, the question on everyone’s mind is how we plan to do this safely and effectively. With the process of working from home potentially coming to an end in the foreseeable future, regardless of what sector individuals work in, new safety precautions are essential to put in place to ensure the health and safety of employees and customers remain strong. 

What’s sexy about financial technology? When I joined a fintech startup called Littlepay, I could see some of my friends and peers struggle with why I had left an uber-cool venture role to do something they didn’t understand in the fintech space.

Lockdown is beginning to end, but changes in how we do business have only just begun. One country that might be able to shed some light on the upcoming unknown is  Germany - having had their ‘Super Saturday’ back in April. Germany has already tackled the next economic phase that small businesses (SMEs) in the UK will have to adapt to.

A few years back, there was a two-day tube strike in London. As with most tube strikes, it forced stressed commuters to change up their route into work at short notice. When it was all over, economists who looked at Oyster Card data made a surprising finding. About one in twenty commuters who changed up their route on the days of the strike stuck with their new route.