In the wake of the coronavirus pandemic, it seems that people are even more concerned about the environment. A survey of over 3,000 people across eight countries found that 70% of people were more aware of the impact human activity is having on the environment than before the pandemic.

Marketing spend has risen to record levels since the pandemic. PR and marketing have become business lifelines, boosting resilience and reputation throughout a challenging time. A large part of the focus has been on retaining customers and marketing efforts have become highly targeted with brand loyalty as a key driver. Approaches are increasingly personalised with customers treated as individuals and humanised to drive authenticity and credibility.

Finding insurance for your startup is essential for protecting your finances and employees. However, choosing a plan that works for your team and budget can be tricky. Luckily, there are several options available for small businesses.

NatWest’s landmark money-laundering case has dealt a huge blow to consumer trust in online banking; an industry that more than three quarters (76%) of UK consumers already admit they don’t fully trust, according to research from anti-money laundering specialists, SmartSearch.

A happy and healthy workplace is a rich environment and there’s mounting evidence that workplace culture fosters a more productive organisation. In light of recent events of the pandemic, mental health has been at the forefront of the discussion.

If you’re a business owner, the chances are you will want to know how to increase the value of your business. It’s important for any entrepreneur or business owner to have an idea of what their company is worth, especially if they are looking to either raise investment or plan an exit.

Having a strong reliable team is at the heart of building any successful sustainable business that is why investors say they invest in people not ideas. Many entrepreneurs overthink the ideas, the plans, the strategies, and underestimate the importance of building the team of people who will actually execute and turn these ideas into reality.

There are many resources that can walk you through the business basics: what to plan for, what numbers to crunch, and how to move forward. But there are a few things that we forget, or worse - things that we were never told about to begin with!

Most people would agree that things like nutrition and exercise lead to a healthier and happier individual. This same principle applies to the financial health of your business. In order to maintain a successful and thriving business, it’s important to stay healthy when it comes to your finances.

Starting a successful business at 30 and older may be daunting, especially if you have family and financial obligations. However, if you test the concept, write a plan, create a marketing strategy and find your customers, you will succeed.

There are high barriers to funding for Black founders, especially first-time ones. I know this because I’m a first-time Black founder who has raised (and is still raising) money. I’ve made a lot of mistakes, but also a lot of progress. Here’s what I’ve learned along the way.

With remote working and other scenarios caused by the pandemic increasing cybersecurity risks for businesses big and small alike, the team of experts at CloudCoCo have put together the following cyber security tips for small businesses.

The marketing space has seen drastic changes since the coronavirus pandemic began in early 2020, and marketers have had to pivot quickly to successfully navigate marketing through the great Covid crisis.

Following the ongoing discussion that youth unemployment is so high, Richard Evans, a professional careers mentor and Forbes 30 Under 30 Social Entrepreneur 2019 shares his thoughts on why the issues run much deeper than the recent pandemic. Richard has conducted over 600 interviews throughout his career and mentored over 100 students into the UK’s most competitive universities and companies as a careers mentor at The Profs.

The coronavirus pandemic has caused a year full of disruption, both in our personal and professional lives. Companies all over the UK were forced to close their offices in-line with government restrictions and 57% of all employees were told to work from home.

Businesses are often preoccupied with 'innovation'. Far from being merely a buzzword, the concept in fact reflects the necessary and consistent iteration that drives markets forwards and allows those who invest smartly a robust edge over their competitors. The trouble is, truly game-changing innovations are vanishingly rare.

The way in which businesses across the country work has transformed exponentially since March 2020, with entire workforces suddenly told to operate remotely. Some organisations thrived, with their cloud solutions and unified communication tools empowering them to adopt a remote working ethos with ease. On the other hand, those with more rigid and antiquated processes have found this sudden shift jarring. 

The kings of search Google will often improve their algorithm around SEO. This can be based on emerging tech like voice search or changes in human behaviour like the use of mobile. 2021 sees some very big changes that could easily derail your current strategy; it’s almost a clean slate.

Tech Nation’s ‘The future UK tech built’ 2021 report, published earlier this year, revealed that the UK currently sits third in the world for venture capital (VC) investment in tech companies, behind only China and the US, with $15bn pledged last year. Great news for the UK’s emerging businesses, right? Well, Simon Philips, CEO of ScaleUp Capital, tells a different story.

The COVID-19 pandemic has forced businesses of all shape and size to adapt, adjust and pivot in response to the ‘new normal’. Whilst larger businesses - who suffer from being less nimble than their startup counterparts - have faced unique difficulties, startups – who lack the cash reserves and structure of larger businesses – have also faced their own challenges. Many startups have had to fundamentally reconsider their business models and how they operate as a result.