Login How to tweet like an entrepreneur We’ve all wondered how to crack the world of Twitter. How much should I tweet? Am I tweeting too much? What time should I tweet to get the most engagement? If you’ve ever been curious about how tech giants like Elon Musk Jeff Benzos compare on Twitter, then you’re in the right place. Brand 4 years ago
Login Creating a website has never been easier Building a website is about more than just an online page that shows who you are in today’s society, it is part of your brand identity, and imperative to your company or business. Wix really understand that, it’s not just putting some text and images onto a page and sharing your website with people. It’s something that reflects your business which is a part of you, and that’s why it includes a number of features that help you take your website further. Brand 4 years ago
Login The best ways to market your start up Companies have been marketing their business in weird and wonderful ways for centuries, but, in 2019, what is the best way to draw in, and retain a solid customer base through strategic marketing. When you think of Nike, you think of ‘Just Do It’, when you think of McDonalds, you think of ‘I’m Loving It’. Brand 4 years ago
Login Expert tips for creating podcast merchandise John Armstrong co-created Custom Planet with his friend Andrew Dark in 2008, while they were both at university. The company has since grown to become one of the UK's leading printwear specialists. Here, he gives his expert tips for startups wanting to create their own merchandise for a podcast. Brand 4 years ago
Login Your tone of voice needs work - here’s why This guest post comes from Caroline Macdonald, CEO and founder of OggaDoon, the guerrilla comms business. If you have no idea what tone of voice is, head to Twitter and scroll through Innocent Drinks’ feed. Then come back here. Done it? Great. Brand 4 years ago
Login Startup storytelling through social media More than 200,000 small companies have been created in 2019, according to the Federation of Small Businesses, and each and every one of these businesses will have their own story to tell. So, what’s yours? Brand 4 years ago
Login How bespoke design can evolve a brand's story, not identity Global creative production studio The Mill has revealed its new digital platform designed and built by Studio Output.The project shows how bespoke digital and motion design can evolve a brand’s story, without needing to change its core identity. Brand 4 years ago
Login Why a brand is much more than a logo We speak to Chris Gunn – MD of LoveGunn – on why a brand is much more than a logo, especially for startups. Brand 4 years ago
Login Nothing gets deleted on the internet Do you remember that time you posted something accidentally on your Instagram and then you tried to delete it? How many likes did you get before the post came down? Brand 4 years ago
Login What Greek Philosophy teaches us about startup PR and brand-building Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go (please bear with me). Brand 4 years ago
Login The Brand-Centric Strategy Blueprint As we approach this new decade, it is clear that chasing after customers is getting increasingly harder and harder. Social media advertising is now as saturated if not even more than its traditional counterpart. Brand 4 years ago
Login Harnessing associative learning for business branding Have you heard of ‘associative learning’? If not then, very simply, this is the basis upon which people mentally connect things together. Brand 4 years ago
Login The Self-Aware CEO: Managing Your Personal Brand Business is becoming ever-more personal. Today’s leading companies have human faces: to think of Facebook is to think of Mark Zuckerberg; to hear Amazon is to call to mind Jeff Bezos. Brand 4 years ago
Login Eight Easy Steps To Bring Your Human Brand To Life “We can no longer continue to operate in this linear B2B / B2C world when it comes to business. People buy people and all relationships are human to human,” Sallee Poinsette-Nash. Brand 4 years ago
Login Who are you Talking to? How to Engage your Target Audience in the Right Way Sounds like a simple question, doesn’t it? And yet a fundamental lack of understanding in who your customer is, where to find them and what they think or feel is often one of the most common mistakes businesses can’t afford to make, but do. Brand 5 years ago
Login Are you ready to start marketing your startup? When it comes to marketing a startup, there can often be some misconceptions: Is it too soon to start thinking about? Is the company too small? Some people think marketing isn’t a priority and budget should be spent elsewhere (something that bigger corporations also fall foul of), or that any type of marketing is good. Brand 5 years ago
Login What is 'brand'? When you’re keen to win more customers, you turn to marketing. And more often than not, you look at advertising, PR, or anything else that you think that will make a change quickly. Brand 5 years ago
Login Positioning your team and brand for international scaling On the ScaleX stage at Dublin Tech Summit 2019, April 10th, a panel comprised of: Andrew Lindsay VP Corporate Development and Business Development at Hubspot; Alan Costello Venture Investor Leader at NDRC; Niall McEvoy Manager of High Potential Startups at Enterprise Ireland; and moderated by Graham Hussey co-founder of The Startup Van, discussed how to position your team and brand for international scaling. Brand 5 years ago
Login Culture Critical Jane Henry, co-founder of Marylebone Difference Marketing shares some words of PR wisdom for startups. Brand 5 years ago
Login The Greatest Story Ever Told At the start of any new year, a slew of gurus and thought leaders come out of hiding. Ben Hayes, Director at Grasp Brands, explains. Brand 5 years ago
Login It's a man's world? Ben Hayes, Director of Grasp Brands, exposes the tech industry's big and costly branding problem. Brand, Diversity 5 years ago
Login The future of branding Startups Magazine talks with Julie Rice, WeWork Partner and co-founder of SoulCycle, to discuss what she envisions for the future of branding. Brand 5 years ago