This article discusses 10 misplaced assumptions of using and registering Trade Marks in the UK.

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility.

 In today's digital age, SMEs are the backbone of our economy, driving innovation and providing essential services across various sectors. However, the rapidly evolving social media landscape poses unique challenges, as well as opportunities, for these businesses.

Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like.

New research from Amazon Ads revealed that UK SMBs are experiencing significant benefits from advertising, aiding their expansion both domestically and internationally.

Google’s phasing out of third-party cookies has left marketers scrambling to tap into the power of first-party data to continue reaching and connecting with audiences.

In this competition that grows every day, starting your brand is not enough. You need to strive to build authority in the market to make your brand prominent. Making your business influential helps it stand out from others and shine as a leader among competitors.

Public Relations is a vital aspect of any organisation's communication strategy, essential for shaping and maintaining a positive image in the eyes of the public.

The freelance revolution cuts across every industry, shattering the once-impenetrable walls of corporate hierarchy. From software gurus to PR ninjas, even executive leadership, a vast pool of independent contractors – not employees – now fulfil every imaginable role across companies.

With 90% of customers choosing products based on recommendations, leveraging your existing customer base is a powerful way to attract new clients and grow your business. Encouraging customers to share their stories about your products or services helps to build a genuine image, which, in turn, draws in new leads.

Developing a marketing strategy for a brand-new business takes time and careful planning but the investment you make now in terms of time out of your day can lead to a strong foundation from which to grow.

Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilising them for many years. In fact, nearly all boosted post users are small businesses.

According to Statista, the influencer marketing industry will reach a value of $24 billion by the end of 2024.

Chances are that you’ve heard the phrase ‘data-driven marketing’ – but what does it really mean?

Ever since social media burst onto the scene in the early 2000s, ad spend has increased year on year. Social media is currently driving better cost-effectiveness and reach on target audiences than traditional broadcast TV, and it’s estimated that this will only rise further, with social spend reaching $219.8 billion by the end of 2024.

Email marketing is probably older than you think. The very first email marketing blast was sent in 1978, by Digital Equipment Corp employee, Gary Thuerk.

Streetbees, known for its large-scale qualitative and quantitative audience insights through conversational research, has unveiled new research that delves into consumer sentiments and expectations regarding brand engagement during Pride month.

iStock, an e-commerce platform offering images, videos, and illustrations to small and medium-sized businesses (SMBs) and enterprises (SMEs), has unveiled new data-backed tips to help businesses of all sizes navigate the use of generative-AI in marketing to customers.

Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content.