After a difficult year, there is no surprise that most people are looking for ways to save some money and scrape those pennies together. No matter which part of your life you are looking to tighten the belt in, it can often be difficult to know where to start; particularly if you are a business owner, who has felt the brunt of this year. We don’t blame you; we have all been there! Try not to stress, however, for we have a helpful and effective list detailed here, of ways you can cut costs to your business, without causing any damage to profits.

As a startup, you’ve got loads of goals, problems and opportunities to think about, but make sure you carve out some time for some PR activity that will help raise your profile and grow your business. 

There's no doubt about it: leadership has been put to the test this year. Over the course of 2020, leaders of businesses everywhere have had to step up to a monumental challenge. Not only have many businesses had to fight to stay afloat, but company leaders have been required to find new, creative ways to work remotely, motivate their team in the face of extreme adversity, and achieve their goals.

Without beating about the hypothetical bush, the future of the labour market in the UK is looking rather bleak. Reports suggest that we are on course for the worst recession in more than 300 years. The Institute for Policy Research meanwhile has warned that more than one million young people could be unemployed by 2021.

Gone are the days where profit reigned supreme in a business’ strategy. Now, investors, customers and talented employees are all looking for businesses with a purpose they can buy into.

In the first part of this series I looked specifically at why women aren’t investing. This time, I’m exploring what’s stopping everyone else.

As we continue to work towards the government’s net zero emissions by 2050 commitment, businesses are naturally becoming increasingly aware of the need to be more eco-friendly. Other strategies, such as the Clean Growth Strategy, which aims to promote economic growth at the same time as decreasing emissions, mean that the focus on having a positive effect on the environment is now higher than ever.

The COVID-19 pandemic has drastically changed the way the world works, and with UK workers working at home for the foreseeable future, it can be difficult to connect the workforce together. To support workers, flexible office specialist, Workthere, has shared five tips on how you can stay connected to your colleagues, both in and out of the office.

Relationship marketing is significant for all businesses. It is the customers who keep your business running. SEO for big brands can get them the necessary clients. But that is one aspect and keeping them is quite another story. Customer loyalty for your business can go a long way in maintaining a strong relationship with the customers.

In a recent study of 2,100 UK adults, undertaken by global affiliate network, Awin, it was found that as many as one in five Britons (19%) are planning to carry out their Christmas shopping online for the first time this year.

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic - this included 14% who said this increased, with just 6% reported this happening less.

myGP, the UK’s largest independent GP booking and healthcare management app that connects patients with primary care, has announced its intention to provide the people in England with a simple, clear means of communicating their verified vaccination status, via their Smartphone.

Accenture & Ponemon’s 2019 Cost of Cybercrime Study indicates that the right approach to cyber threats might save companies up to $5.2tn of future revenues in the next few years. Small and medium enterprises (SMEs) are among the most vulnerable as they only recently became more conscious of clear and present cyber threats. 

Businesses, and indeed stock markets, hate uncertainty.  Sadly, there is no doubt that 2020 has been full of uncertainty at every stage.  And whilst the main focus, for very obvious reasons, has been on Covid-19 and all the trading and other ramifications that that has brought with it, it has not been the only source of major disruption this year.

Ask yourself, what would your 2020 have looked like without Zoom, Slack and Google Drive? If anything has stepped up and carried the load of remote working this year, it’s these tools.