There’s no denying that the ultimate goal of launching a startup is for that startup to be successful. However, a significant reason that many individuals never follow their Big Ideas to embark on the founder’s journey is fear of failure. Failure they won’t succeed, failure their product will never take off.

They say nothing ages as quickly as yesterday’s vision of the future and this is especially true about digital technology, which is performing an increasingly crucial role for businesses across all industries.

It’s often claimed that there’s never a better time to start a business than in a crisis. The adage ‘from crisis comes opportunity’ has been rolled out constantly over the past year, replayed in countless articles from the New York Times to the BBC.

Banco Santander and the Global Sports Innovation Center powered by Microsoft (GSIC) present FootballCan 2041, a joint initiative to create the best innovation solutions to make football more inclusive, diverse and sustainable. This initiative aligns with Santander’s purpose to help people and businesses prosper, and with its strategy to have a positive impact on football and society.

If you sell online then there a number of statutory or regulatory requirements you are obliged to fulfil or to which you must adhere.

Data from absence management platform, e-days, reveals that when comparing pre-pandemic levels in March 2019 to March 2021, the number of stress sickness days recorded has increased by 113%. 

Marketing in the 21st century has become one of the biggest priorities for companies in all industries. Every year, it becomes important to show the general public your company still deserves their dollar and their support. People no longer settle simply for what they have ‘always known’ or what fits best in their budget.

Whilst the UK is home to a large number of innovative startups, and has even been proclaimed the ‘unicorn’ capital of Europe, it also has a disappointingly high gender funding gap. According to a report commissioned by the British Business Bank, for every £1 of VC investment, less than 1p went to all-female teams and only 10p to mixed-gender teams. The initial reaction may be to point fingers at the VC industry, however interestingly the report also noted that in fact only 5% of all pitchdecks received are from all-female teams.

Your company’s Brand is what people think of you. It’s not what you have written on your website, or on your company walls, but it’s defined by the people who use your product or service and their perception of what your Brand stands for.

The challenges for founders of today's tech startups are manifold: the product must be developed and constantly optimised; investors must be convinced your idea is viable; employees must be recruited and managed – and so on and so forth. 

Getting a small business up and running is complex enough without having to worry about click fraud affecting your ad campaigns. 

Asides from having a great idea, one of the most important things you need to do as a startup, is consider your budget. It’s important to have a clear understanding of what you can spend, what you can expect to make, and how the two balance out. Without undertaking this process, you risk ending up in a situation where your finances are out of sync, causing significant issues for your business.

A recent study cited by a leading Fintech publication found that whilst 30% of the fintech workforce is female, only 17% of senior fintech roles are held by women and just over 5% of founders are women. These statistics are pretty shocking as Fintech is such a dynamic world of discovery and innovation.

Fintech, Foodtech and Healthtech companies are defying pandemic pressures and driving strong hiring growth among British startups and scaleups, according to new research from leading start-up job site Work in Startups.

One of the most common questions that entrepreneurs ask at the early stage of a company is - how do you secure funding? After all, it’s one the most crucial steps in developing a company and will give entrepreneurs the ability to hire employees, develop their product and take the company to new heights. And as the company matures, the process can be slightly different along the way – there are different objectives when raising seed funds, versus Round A, B, and C because at each stage the company itself is at a new level.