From the time of your initial idea, you will have been thinking of all the very many steps necessary of turning your vision into reality. One of the first steps when starting up is to consider how you will build your market, and as you scale this will remain at the forefront of all that you need to do. 

Here’s an interesting fact, companies founded by women bring higher returns from investment. According to a study by Boston Consulting Group, the return from each dollar invested in a 'woman-led business' is nearly twice as high, and the total revenue over a five-year period exceeds the earnings of male-run businesses by around 10%.

The digital transformation is bringing significant benefits for firms of all sizes. From new revenue opportunities to reduced transaction costs to better access to information, digital technologies are boosting performance and profitability.

While you should be proud that your kid can speak fluently in your native language, learning a second language at an early age can open doors to many more opportunities.

I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge - that I am a woman (and woman of colour) and that I am on the backfoot - simply doesn’t help me at all.

Successful companies understand that its workforce is its biggest asset. Their collective knowledge and skills set a company apart from its competitors, making them the backbone of the organisation. Therefore, arguably the greatest investment you can make is in your people.  

The startup phase is full of energy and excitement. That being said, taking the time to think about accounting and bookkeeping is a bit like asking which neighborhood wants to sit out the pickup ballgame to serve as scorekeeper.

Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between ​​£1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands.

Customer Acquisition Cost (CAC) is the cost of acquiring a customer to purchase products. It works along with the Customer Lifetime Value (CLV). CAC is an important term for growth businesses.

Alongside inventing the first parachute and helicopter, Leonardo da Vinci is credited with creating the first CV. In 1482 he wrote to the Duke of Milan to try and secure some work. And it worked. The Duke become a fan, commissioned da Vinci for The Last Supper, and the rest is history.

Although revenue-based financing has many benefits and in-built flexibility, founders should be assessing its suitability once they considered all the aspects of the product and the lender.

This article could have been entitled ‘data and financials’ but so many of you would not have got even this far.  But the truth is that data and your financials are not just numbers, as without a clear understanding of both of these then nothing else stands much of a chance.  Data needs to be properly collected and analysed, and any assumptions and financial forecasts are then driven from this data.

Millions of Americans have left the workforce due to the ongoing public health crisis of the COVID-19 pandemic. Women were particularly impacted since many of them had to sacrifice their job and become the primary caretakers of their children due to school and daycare closures. Many companies may be at risk of losing some of their best and brightest employees if they don’t figure out how to accommodate female workers with children.

It goes without saying that the past two years have been, for the most part, unpredictable. In both our professional and personal lives, we’ve all had to pivot and adapt to situations we never thought imaginable. In fact, according to the World Uncertainty Index (Ahir) we’re living in the most uncertain time in human history. 

Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.