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How to build a Word of Mouth Marketing strategy

Nowadays consumers are gradually becoming less receptive to advertisements. Different sources indicate that 75% of consumers don’t believe advertisements at all.

Brand 3 years ago
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From plastic to fantastic: The virtual cards revolution

There’s something about plastic that makes us forget it’s real money, and spend without giving a hoot for the consequences — hence the age-old caution against putting it all on the credit card.

Features 3 years ago
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3 essential support networks for entrepreneurs

The life of an entrepreneur, especially in the initial stages of founding and growing a new company, is often marked by long, gruelling hours spent working alone. Though being your own boss is one of the main attractions to starting your own business, it is an inherently risky endeavour that can leave you making critical decisions alone, and ultimately shouldering a lot of responsibility.

Life, Features 3 years ago
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Online marketing hub ideal for startups and SMES

This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.

Brand, Features 3 years ago
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5 tips to secure investment

Global VC funding broke new ground in the first half of 2021, with a staggering $288bn invested worldwide.

Brand, Features, Funding 3 years ago
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OVHcloud ecosystem conference addresses big changes

There have been some big changes for many companies this year, but one company that just announced a big change is OVHcloud, as Michel Paulin, CEO of OVHcloud recently spoke at its annual international conference and explained the company will be going public and making promises to be more sustainable starting with the carbon capture programme.

News 3 years ago
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Building Your Network and Platform

One of the most effective ways of telling your story is by building your network. As any business scales it will inevitably deal with an ever-increasing number of customers and suppliers, as well as partners or enablers such as providers of all the myriad of services that will be required.

Life 3 years ago
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The unsung heroes in reducing emissions in transport

If there’s one thing we’ve learned from COP26, it’s that we’ve a long way to go before we hit our CO2 emissions targets of which the transport industry is one of the biggest contributors. The sector accounts for 23% of the world’s energy-related CO2 emissions, and so, if businesses neglect to place sustainability at the crux of their strategies, they’re likely to fall behind, fast. 

Life 3 years ago
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How to get the most from your Black Friday marketing

This year, Black Friday is set to take place today November 26th, with Cyber Monday to follow soon afterwards on November 29th. If your company has been ignoring Black Friday up until this point, seeing it as just another American import or a passing e-commerce fad, then there’s a good chance that you’re missing out on the potentially lucrative sales opportunities the event has to offer

Brand 3 years ago
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5 Black Friday marketing strategies

The festive season is just around the corner, and many retailers are gearing up for the most important date in their calendar - Black Friday.

Features, Brand 3 years ago
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Finding CTO for a startup: A guide for non-tech founders

In a startup, the CTO is involved in making important technical decisions and has a key role in the success of a project. CTO chooses the technologies needed to create a product and controls the entire development process.

Features 3 years ago
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When does embellished marketing and financing reporting become fraud?

The focus for many businesses throughout the pandemic has been on cashflow and liquidity - for some it has simply been a case of short-term survival. In some cases the the information distributed by directors will have a real bearing on their own remuneration or even employment. 

Features 3 years ago
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Productivity Uncertainty and How to operationalise eligibility

Due to the ongoing COVID-19 pandemic and the demand for employees to return to the workplace, the United States Department of Labor is acting on an executive order from the Biden administration which requires all companies with more than 100 employees to issue vaccination passports or agree to frequent COVID testing, as a part of their day-to-day business activities.

Life 3 years ago
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How to use your marketing as a force for good

In the wake of the COVID-19 pandemic, purpose in business matters more than ever. With increasing global pressures, businesses have: “An opportunity, and an obligation, to engage in the urgent needs of our planet” (Mckinsey 2020).

Brand 3 years ago
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Six Time Management Hacks for Growing Startup Owners

Being a startup owner has its challenges. From updating the books to implementing the perfect marketing strategy, it can feel like time is running against you. Nevertheless, there are several ways in which you can manage your time more effectively.

Features 3 years ago

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