In general terms, once a contract has been agreed it becomes binding and the parties will be legally bound to perform according to the contractual terms and conditions. However, in reality, it is not always that simple and things can go wrong.

Unlocking capital from investors can help many startups either get started with their growth or help them sustain it, depending on the nature of their solution.

Closing sales over the phone takes time and patience. However it is a process that can be effective, if implemented correctly. Business communication is vital and should not be downplayed to employees, some of whom might be picking up the phone to a customer for the first time.

Content creation has quickly become a powerful draw for those looking to shed the burdens of a nine-to-five job. The influencers touting their six-figure salaries, lavish lifestyles, and all the free gifts they are receiving also create a tempting image of what a career in content creation would be like.

Startup life can be full of ups and downs with founders facing all kinds of hurdles along the way. However, one thing that you can always count on within the startups world is community. Without the insights and advice from the people who have been there and done it, people would just be making the same mistakes over and over again.

Here, I share my top five tips for anyone to build a new brand.

Investing has been around since time immemorial, as a way to get our money working for us. There is usually some risk involved, but this is why investing provides high returns.

With SME’s accounting for the employment of more than half of the UK’s workforce, supporting these businesses is of benefit to everyone while geopolitical events and the impact of the pandemic continue to cause economic uncertainty.

At any stage of business, choosing the right investor can be one of the hardest and complex decisions you can ever make. This individual will more than likely not just contribute financially but often operationally meaning choosing the wrong person could be detrimental to your business.

As an entrepreneur and consultant, I’ve worked in 30+ industries, onboarding clients who were already past the start-up stage. Almost every company I stepped into had issues that mainly stemmed from becoming too big too fast. By implementing more holistic leadership, strategies, and management systems, startups can be in a much better position to prevent toxic practices from infecting and poisoning your company.

The UK’s Research and Development (R&D) tax relief scheme incentivises businesses to spend money on innovation. Small and medium-sized enterprises (SMEs) can receive a payable cash credit up to 33% of their eligible R&D spending which presents a strong opportunity for startups to reduce the cost of overcoming scientific or technological problems.

Women’s Equality Day represents an important celebration of the progress made in the push for gender parity. However, on this day, we must also consider the significant imbalances that continue to exist within the working world – particularly within the largely male-dominated technology sector.

A powerful online presence can make a huge impact on the success of any business, be it a small brick-and-mortar, or an e-commerce website. This has become increasingly accurate in recent years, with changing consumer habits and a majority of people turning to the internet to shop, discover local businesses, and learn more about your company.

Marketing is a critical part for a startup in driving growth and retention, yet one of the main challenges of any startup leader is having the time and resources to spend on it. From being the HR manager, to the main salesperson, to developing and launching the actual product, startup leaders already wear many hats, so when it comes to marketing, they need a simple and doable approach.

As I write this, the business idea that myself and two friends came up with over 12 months ago is on the verge of launching across London. To say I have had a few sleepless nights in the lead-up to this point would be a bit of an understatement.