raises $12m Series A to increase access to imaging diagnostics

London and Atlanta-based diagnostic imaging platform has raised a $12 million Series A round co-led by Aviva Ventures, YZR Capital, Oxford Capital, Triple Point Ventures and Simplyhealth Ventures, with participation from Forefront Venture Partners. The business will use the funding to scale their US operations and develop bespoke products for UK insurers, accelerating healthcare referral processes to deliver life-saving imaging access and quicker results for patients.

The Series A investment will enable the company to expand into five additional US states and secure enterprise contracts with payers and digital health platforms, propelling towards their ambition of becoming the leading imaging interface across the $120 billion medical imaging market. This follows a pilot in Atlanta, Georgia, where the company has established a network of over 50 imaging centres and ramped up to $1 million in annualised revenue in the first five weeks in the US after launching in February 2023.

This funding round will also facilitate bespoke product developments and integrations to cement as a key healthtech infrastructure provider, especially in the private medical insurance vertical.’s UK platform welcomes referrals from hundreds of clinicians, consultants, sporting and healthcare industry bodies, telehealth providers and insurers every month, including from strategic partners Simplyhealth, the leading cash plan provider whose venture arm co-led this Series A. was co-founded by clinicians who experienced inefficiencies when trying to organise diagnostics for their patients. Teaming up with CEO Charlie Bullock and COO Oliver Knight, they bootstrapped an automated alternative. Its 2021 $2m seed round, co-led by Oxford Capital and YZR, and backed by notable angel investors including Tom Blomfield (ex-Monzo) and Evelyn Bourke (ex-BUPA), launched full-time. Supercharged by a subsequent $2.2m extension in 2022 led by Triple Point Ventures, the team is now 30-strong across the UK and US.

Charlie Bullock, co-founder and CEO of, said: ‘We are thrilled to have such strong support from our investors as we continue to build across the UK & US. The capital will be used to continue to improve access to diagnostic imaging and medical screening exams, through our consumer facing marketplace and API. This round would not have been possible without the incredible effort and tenacity shown by our entire team, who have built at such a fast pace in what is traditionally a very slow-moving industry. ’

Ben Luckett, Chief Innovation Officer at Aviva, said: “Our investment in is a statement of our intent to invest in promising young digital and tech firms – they are growing rapidly, have a unique customer proposition and are already leading the way on medical imaging services in the UK. We are really excited to support’s development and growth.”

Rupert Novis, Director of Simplyhealth Ventures, said: "Our expanding partnership with will allow our customers to book MRI, CT, X-ray and Ultrasound scans online in minutes, without a referral from a GP.’s aim of making booking a diagnostic scan as easy as booking a hotel room aligns perfectly with our purpose of improving access to healthcare for everyone in the UK. We are proud to be investing in to help accelerate the development of predictive and preventative services across the changing healthcare landscape."

Stephen Hampson, Investment Director, Oxford Capital said: “Having backed Charlie, Oli and the team at from an early stage, we were delighted to co-lead this Series A round to build on their mission to revolutionise the way people access medical imaging. The business has grown significantly since we first invested and we’re looking forward to supporting them in their journey, particularly as they expand into the US market and secure significant B2B partnerships.”

Jamie Tomalin, Investment Associate at Triple Point Ventures said: Since we first invested, have made huge strides in both the UK and US to achieve their ambitions in becoming the infrastructure layer to enable ease of access to medical imaging, globally. We are excited to be backing Charlie, Oli and the whole team again as they continue executing against this vision and transforming patient experience.

Prof. Dr. Reinhard Meier, Founding Partner at YZR Capital, said: "As a Healthtech-focused VC fund, we are thrilled to support in their mission to address the needs of patients and their doctors. With their innovative platform, provides a seamless and user-friendly experience for booking radiological services, ultimately improving patient outcomes and enhancing the efficiency of the healthcare industry as a whole.