Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

In today’s interconnected world, which is inundated with rapidly developing technology offerings and enhancements, ensuring the workforce has the range of skills needed to both empower them and maximise their impact is crucial.

Artificial Intelligence and Machine Learning adoption is increasing across virtually every industry, but their impact has been particularly notable in the fintech and financial services sector.

New research from Xero, the global small business platform, has revealed that UK small business owners are concerned that AI development is outpacing regulation and a third (32%) want more training and resources to support AI adoption, as generative AI tools permeate various industries and the workforce.

Swedish startup Adsorbi AB has secured €360,000 in seed funding from Metsä Spring, Chalmers Ventures, and Jovitech Invest for its cellulose-based air purification material that can be used in air filters and odour removal products.

Videobot, a Finnish SaaS startup, has successfully raised €2 million in seed funding from Finland’s Superhero Capital, Luxembourg’s Expon Capital Digital Tech Fund, and angel investors, Sweden’s Urban Gillstrom and Finland’s Ari Korhonen.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Sarah Gilchriest, Chief People Officer of Workforce Learning, the group encompassing QA, Circus Street and Cloud Academy, discusses how more skills training within SMEs could close the productivity gap and boost the economy.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

OpenAI has launched ChatGPT Enterprise, which they claim offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows for processing longer inputs, advanced data analysis capabilities, customisation options, and much more.

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Conferences stand as a unique platform for entrepreneurs, marketers, startups, investors, innovators, and PR specialists to forge connections, exchange insights, and showcase their ventures. As entrepreneurs ourselves, we comprehend the significance of these events and the opportunities they offer.

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!

The relationship between a startup and its communications agency is a critical one - you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth.