In the past, requesting a demo or contacting the company was seen as a mainstay of B2B commerce. Today, however, modern B2B customers have shifting expectations when it comes to their purchasing journeys, and B2B websites must keep up if they want to turn traffic into leads.

As a business owner, navigating the complex world of taxes can be a daunting task. However, by employing effective strategies, staying informed about tax laws, and seeking professional advice, you can confidently navigate the intricacies of the tax system. By doing so, you can identify and leverage various opportunities to minimise your tax liability and optimise your financial position.

As a startup business, building trust, credibility and awareness is absolutely crucial and ongoing media coverage is an effective way in achieving this.

Designing your business systems can give you clarity in many areas and identify what steps you are missing or need to improve. The key is to keep things simple. The core of your business is your customer journey, so that’s what you should focus on. You and your team may have many ideas on new ways to improve the journey, but it is important to look at the following six main steps when shaping it.

Small businesses are the backbone of the UK economy, accounting for 36% of turnover in the UK private sector and half of the UK workforce. However, this backbone is experiencing a great period of economic uncertainty as both their costs have increased and customers have less to spend. This uncertainty has led to four in five small business owners struggling to plan beyond 2023. Facing such economic headwinds, small businesses should look to the power of branding as the way to continue thriving. 

Techspace has released The Scaleup Culture Report, a national report diving into the current state of workplace culture across the UK tech industry. Based on a comprehensive YouGov survey of 1,000 tech workers, the report sheds light on how companies are adapting to new working models and shares insights and learnings to help businesses.

Worrying misconceptions regarding support from the UK government in the event of a medical emergency are revealed in an Opinium survey of 501 UK-based business travellers, commissioned by World Travel Protection, a leading global travel risk management organisation.

Almost half of businesses in the UK (44%) experienced at least one LinkedIn scam this year, according to research by NordLayer, a network security solution for businesses. The most affected tend to be big companies (65%), fake job offers are the most popular scam they encounter (63%), and damaged reputation, as well as stolen/damaged data (47% each) were the leading outcomes of LinkedIn scams.

Ahead of National Mental Health Awareness Week, HumanForest has teamed up with BetterHelp, the world’s largest professional online therapy platform. BetterHelp will be sponsoring HumanForest users' rides and rewarding riders with extra free minutes.

There are signs of confidence returning to the UK’s 5.5 million SMEs and the lending market they rely on, iwoca’s latest SME Expert Index finds.

SquareX, led by serial cybersecurity entrepreneur Vivek Ramachandran, is developing a browser-based cybersecurity product to keep consumers safe online. The company announced that it has raised $6 million in a seed round led by Sequoia Capital Southeast Asia. It will use the funds raised on R&D-engineering and go-to-market. 

Meander, a learning and development platform that makes expert mentors available to everyone, has launched its payment functionality, uncovering an untapped revenue stream for tech professionals. From providing guidance to professionals about their careers to sharing insights that enables them to upskill, Meander connects people to the right mentor and enables mentors to monetise their expertise. Initially focussed on the tech industry, mentors already available through the platform come from notable startups and scaleups to tech giants such as Meta, Google, Amazon, Microsoft, Spotify and more.

In a significant survey of companies of all sizes across the UK, Towergate Health & Protection reveals that the biggest concern for nearly half of all employers (49%) is the mental health of their employees now that remote working has become accepted practice.

Say good-bye to work culture: Three quarters of professionals (71%) have stated that they would be willing to give up work socials and relationships with colleagues, in favour of a four-day working week.

Britain’s parents are paying to work.