Social media. It’s the biggest free advertising platform there has ever been. Its potential is infinite. And it’s a medium that is growing every day. But with each phase of evolution comes new challenges for businesses to master.

Academic research can be critical to provide Tech entrepreneurs with deep skill and data, which can sometimes yield significant IP rights. 

Pitch decks and business plans. Every early-stage business with any thought of expansion, even if only modest expansion, should have them. And every founder of a start-up should prepare them. A very common mistake made by many entrepreneurs is that these two documents are seen as only being necessary if you are intending to raise finance; but that is simply not true.

Andrew Barnes, CEO and Co-Founder of Go1, a learning ecosystem helping workforces thrive, spoke to Startups Magazine.

Innovation is creating something new, a new solution, a new way of doing things, a new product, service or method, that is useful. Innovation is solving a problem for someone, somewhere.

There are a number of reasons why a founder might want to do Enterprise Value for their business, but primarily for our clients at Dragon Argent, it’s part of the process of raising equity investment. Whilst using an analytical process to determine the current or projected worth of a company (or asset) is a key component, there is much more to a valuation than purely mathematical analysis or economic modelling. Consideration of factors such as economic climate, industry, political climate, and technology must also be considered when valuing a company.

From the basics, to tops tips on how you can improve, here is everything you need to know about cash flow management for your small business.

Over the last few decades, ‘emotional intelligence’ has become a staple phrase in how we discuss people who are self-aware, empathetic and self-regulated. This has significant implications for brand activation.

Technologists in every industry worldwide recognise the critical need to deliver exceptional digital experiences to meet ever-rising customer expectations and the consequences for organisations that fall short.

There is a good reason why sporting metaphors are so prominent in business. Many of the key elements found in both disciplines overlap. But there are many more practical lessons that business leaders can take on than just platitudes and metaphors.

How you communicate with your organisation is everything. And with more of us working remotely during the pandemic, the need for effective internal communications has only grown. Do it well to create value for your employees, and you make work a better place.

A common pain point for many SMEs is the misalignment between the sales, marketing, and product functions. It usually grows with time and the company's size: product management gets attracted by features and technology, marketing by social engagement, sales by "quick wins". The ones who lose are the customers, with a spiralling effect on the company performance.

Green comes in many colours. Environmental. Eco. Ecological. Circular economy. ESG (environmental, social, governance). Carbon offset. Carbon neutral. Carbon positive.  And many, many more. But sadly, by far the most common is either greenwash or only partially thought through and implemented.

Starting a business is a rewarding experience when done the right way. Financial, strategic, and legal planning is crucial if you want to run a successful business. There are a plethora of ways you can do business, but before you adopt one, it is essential to consider how much time, money, and effort you are willing to put in. In this article, we discuss the steps you can follow to launch and manage a successful business.

When it comes to communicating security concerns and the critical threat that cyberattacks and subsequent data loss pose to business, one of the core challenges that CISOs continue to face is bridging the considerable knowledge gap amongst senior level stakeholders.

Due to the changing nature of the way we work, advances in technology and the restrictions imposed during the pandemic, hybrid and remote working are on the rise. A recent survey by the Chartered Management Institute (CMI) found that over 80% of managers said their firms have now adopted hybrid working models, including a mix of in-office and remote working. 

In an ever-expanding e-commerce world, it can be a challenge to get your products in front of the right customers at the right time, according to Dr Pat Violaris, Managing Director at OneTimePIM.

This week marks two years since Boris Johnson instructed us to work from home on 23rd March 2020.

Over the past year, tech startups across the UK and Ireland have raced ahead of the rest of Europe, making up 38% of the combined valuation of European unicorns 2021. The UK & Ireland combined generated the most valuable companies with an impressive combined unicorn valuation of EUR 138 bn -the highest percentage across the continent.  

Accessibility fails are not just an eyesore for designers. It’s not even about the underperforming metrics. First and foremost, it’s about enabling everyone to experience digital products. Adam Fard, CEO of data-driven UX design agency Adam Fard Studio discusses accessibility through the eyes of impaired users.