A successful business recognises the need for a dynamic marketing budget, one that’s agile enough to respond to market trends and support the ever-changing needs of the business. However, some projects are worth investing in now to help to move the business on.

Marketing in the B2B space has undergone several transformations in recent years. Increasingly, marketing techniques considered standard practice have become less and less effective, while buyer behaviour and expectations have continued to evolve.

The global entrepreneurial spirit is booming, with over 3 million new businesses registered in the US alone in the first half of 2023.

Sopro, a sales technology expert, has uncovered significant shifts in the effectiveness of various outreach strategies, as detailed in its State of Prospecting 2024 whitepaper.

Sam Winsbury, the 24-year-old behind the UK’s fastest growing personal branding agency, Kurogo, shares The CEOs guide to building a personal brand in 2024, exclusively for Startup Magazine.

Your DNA is what makes you uniquely you. DNA defines the fundamental and distinctive characteristics of all living things, and I find it helpful to think of the brand strategy as an organisation's DNA.

As we go full steam ahead into 2024, we thought we’d do a quick dive into the ‘TikTok What’s Next 2024 Report’.

Hint: It’s not the same as a Fortune 500 enterprise.

User experience (UX) is the sum total of how individuals interact with a company's products or services. It encompasses every aspect of the end user's interaction, aiming to provide positive experiences that keep a user loyal to the product or brand. Good UX is often synonymous with efficiency, ease of use, and overall satisfaction in the interaction process.

In the late 1990s it seemed that only Fortune 500 brands (or those heavily funded) could afford to advertise on television. With TV’s reach being astronomical, no other distribution platform came close. With only a relatively few that wanted TV commercials, it was otherwise quite unheard of in the realms of B2B marketing.

Jargon is divisive, especially in business. Some embrace it – there’s nothing they like more than to touch base, deep dive or circle back. Then there are those who are seemingly revulsed by these workplace idiosyncrasies. Such phrases are readily mocked, easy fodder as they are for any satire of crap management.

In a world where robotics and automation increasingly permeate every aspect of life, personal branding has emerged as a critical differentiator for human professionals. 

Accessibility. It’s a word with a meaning that is special to my heart. I am passionate about creating a more equal world where people and businesses within emerging markets can participate, grow, and thrive on a global scale. The pool of untapped entrepreneurial talent in those regions needs the opportunity to flourish.

Establishing a presence as a startup where competition is rife, and money and resources are limited is a huge challenge.

Thomas Peham, VP of Marketing at enterprise CMS Storyblok, looks at how you should prepare your website and wider marketing efforts for the Christmas run-up.

Kochava takes a deep dive into the world of podcast advertising to shed light on its increasing popularity and effectiveness.

In 2024, PR’s stock is on the rise. CEOs are recognising that while marketers speak to prospects and customers, PR professionals engage with all audiences.

In the boom of digital marketing trends, one strategy that has been standing out lately is video advertising. As a result, there has been a growth in the demand for online video content as brands strive to captivate consumers with engaging visuals, reviews, and memorable messaging.

Design is more than what meets the eye. It has the power to influence, shape perceptions, and guide decision-making - for businesses, that’s pivotal. A thoughtfully designed digital product or service can resonate with users on a deeper level, establishing meaningful connections.

As a startup, it’s an exciting time when you have a news announcement to make - a launch, funding or that game-changing new hire.