Demand is growing for the ability to collect and analyse the outputs of Generative AI (GenAI) tools like ChatGPT and Perplexity. These tools, which use Large Language Models (LLMs), are increasingly being used as alternatives to traditional internet search engines. For this reason, professionals working with search engine optimisation (SEO) and its new incarnation, generative engine optimisation (GEO), are keen to understand what sources LLMs draw from and how they present topics relevant to particular brands and industries.
CARE Dialogues, part of Trescon’s global climate action, renewable energy & sustainability event series, CARE, united top sustainability leaders, policymakers, and innovators from across the UAE to discuss ESG priorities, challenges, opportunities, and solutions to be covered during CARE MENA, taking place on November 26-27 at Madinat Jumeirah, Dubai.
Egypt is accelerating its leadership in artificial intelligence across the African continent and beyond, backed by a national roadmap for AI-driven transformation. Ranked among the top 10 countries globally in AI and Machine Learning – and the only African nation in that tier, according to the 2024 GBS World Competitiveness Index – Egypt is embedding AI across vital sectors under its National Artificial Intelligence Strategy (2025–2030).
WheelsOn, the UAE’s mobile-first car rental platform, has closed a $12.5 million funding round, including $2.2 million in equity from a group of MENA-focused private investors, including partners of Xploration Capital, $6.5 million for a fleet expansion round, and $4 million financing from local banks. This latest round brings WheelsOn’s total funding to $12.5 million, pushing its valuation to $30 million.
One year on from going live, the EU AI Act has moved from concept to reality, forcing businesses, regulators, and innovators alike to confront turning responsible AI into practice. The legislation has set a global benchmark, and its ripple effects are impacting industries, sparking both compliance challenges and new opportunities for competitive advantage.
Here’s the thing: voice-enabled building is different from attaching a mic to your app. It’s a stack, a series of product choices, and a series of legal requirements that feel inconsequential in a prototype and acutely real the moment you receive your first inbound call. When done right, voice accelerates time-to-value for users, opens up accessibility, and expands your funnel. If you hurry, you send lag, mishear, and trust issues that are difficult to overcome.
Innovation has never been more essential, or more misunderstood. As UK businesses race to stay ahead in a dynamic global economy, they’re under mounting pressure to innovate while justifying every pound spent. In these circumstances, redefining what constitutes research and development (R&D) has become a necessity.












