Every day, hundreds of patients receive the life-altering news that they’ve been diagnosed with a chronic neurological condition. Right now, a colossal 14 million Brits are living with Dementia, Parkinson’s and Alzheimer’s Disease, and statistics show that 1 in 6 people will be affected over the course of their life. The high prevalence of these conditions means that most of us know someone – a friend, colleague or family member – with a brain disease, and we’ve seen the devastating impact first-hand.
If you ever worked with Office 97, you’ll remember Microsoft’s iconic assistant Clippy. The animated AI-based paperclip would pop up in your document and offer to help you format whatever you were working on. Clippy would analyse and structure words in your document and help you format it according to what you were working on. For example, if anything vaguely resembled a resume, you would be prompted with “It looks like you’re writing a resume! Perhaps a resume template will help?”.
Casual games have proven to be the “Trojan Horse” of user engagement and adoption of new technologies and platforms. When the iPhone first launched, the popularity of gaming on the device caught Apple by surprise. It was (and is) the number one app category. Hyper-casual games have dominated the app game charts for years. When Facebook launched to a wider audience than college campuses, it was casual and social games that helped them breakthrough to wider audience demographics that became crucial to their future.
Thanks to the latest developments in Generative AI, by the end of the year marketers could find themselves in a position where their campaigns, blogs and even emails can virtually write themselves. The consensus too is that this marks an initial step in the journey to a much wider industry shift towards AI-based functionality. But what exactly does this mean for the future of key marketing? Here, Alistair Dent, Chief Strategy Officer at Profusion explores this evolving development and some of the key pros and cons to consider.
Technology is intertwining between business and personal lives and is changing exponentially. It’s crucial that businesses have an effective digital transformation strategy to achieve long-term goals, satisfy customers and spearhead growth. This involves adopting digital technology to digitise non-digital products, services or operations. By 2025, global digital transformation spending is forecast to reach $3.4 trillion.














