The rapid ascent of the toy and entertainment IP company Toikido within its industry has certainly been impressive. Founded during lockdown in 2020, the company is now an eight figure business and is partnered with companies such as Netflix, Skydance, Apple and RoBlox. In 2022 it sold over 20 million toys across 100 markets worldwide and intends to build on its success even further this year with the launch of its own computer game Piñata Smashlings which will be accompanied by a range of animated content as well as toys and books.