The total value of infrastructure, transport, and building projects across the MENA region stands at approximately $2.5 trillion. In a bid to facilitate connections between construction businesses and suppliers of building materials, pioneering B2B construction tech startup BRKZ, specialising in materials procurement for construction projects, has announced an $8 million investment to empower contractors in reaching their full potential.
Branding can impact a business in all kinds of ways. It can change how your customers and investors see you. It can influence the attitude and approach of your team members. And ultimately, it can shape your personal satisfaction in your business. But for startups, with so much other stuff to pull the attention, branding is easily overlooked, and it can be difficult to know when to start. There are a few key things to keep in mind.
In the modern age, large companies are wrestling to leverage their customers’ data to provide ever-better AI-enhanced experiences but a key barrier to leveraging this opportunity is mounting public concern around data privacy, as ever-greater data processing poses risks of data leaks by hackers and malicious insiders.
















