Branding can impact a business in all kinds of ways. It can change how your customers and investors see you. It can influence the attitude and approach of your team members. And ultimately, it can shape your personal satisfaction in your business. But for startups, with so much other stuff to pull the attention, branding is easily overlooked, and it can be difficult to know when to start. There are a few key things to keep in mind.
In the modern age, large companies are wrestling to leverage their customers’ data to provide ever-better AI-enhanced experiences but a key barrier to leveraging this opportunity is mounting public concern around data privacy, as ever-greater data processing poses risks of data leaks by hackers and malicious insiders.
Ahead of International Women’s Day on 8 March 2024, we sat down with Stefanie Valerio, Customer Success Lead at Topo Solutions to discuss her career in the tech industry and any challenges she faced in climbing the corporate ladder as a woman, in a sector that traditionally has been very male dominated.
















