Articles by Zoe Colosimo | Startups Magazine

Zoe Colosimo

As the COO at Neighbourly, a multi award-winning and unique giving platform, Zoe leads the product, data, engagement and operations strategies to connect businesses with thousands of local vetted good causes and make a positive and measurable impact in our neighbourhoods. She initiated and led the development of Neighbourly's award-winning "surplus food" feature, which matches surplus with local causes, reducing waste and providing access to nutritious food, connecting millions of meals so far. She is also a member of the Medinge Group, a think tank of brand experts and visionaries supporting business to become more conscious. Her mission is to build sustainable communities and champion responsible business.

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How can firms best approach their corporate giving strategy to engage Gen Z?

With Gen Z set to constitute around a third of the world’s workforce by 2025, it’s fundamental that employers listen to their needs and create an environment where they can thrive. According to a Deloitte survey, Gen Z are uniquely motivated by environmental and social issues and make career decisions based on their values.