In the lead-up to International Women’s Day, a day dedicated to acknowledging, recognising, reflecting, acting, speaking up, celebrating, and empowering women, I’m reminded of the immense power we each hold through PR and our own publishing platforms – such as our social media profiles, personal blogs, websites, newsletters, podcasts, video channels, online courses/webinars. These all allow us to create and share our stories and messages directly with the world.
This year’s theme for International Women’s Day, Accelerate Action, emphasises the significance of moving beyond the surface and committing to the long-term inclusion of women in the workplace. While the gender gap is narrowing globally, it will likely take another five generations – over 134 years – to fully close this gap. The call to #AccelerateAction is urgent.
While headlines celebrate female entrepreneurship, there’s a concerning trend hiding in plain sight. The percentage of women-led SMEs in the UK has declined from 19% in 2021 to just 15% in 2023. Yet, at a time when nearly half of businesses are turning to freelancers to drive innovation, female micro business owners could be the key to unlocking economic growth.
















