Lauren Mucklow

Lauren Mucklow is the founder of What She Said, a pioneering growth hub dedicated to transforming how female service-based business owners scale and succeed. After two decades in the Brand Experience agency world, including serving as Managing Director at Owl Live, Lauren identified a crucial gap in support for women running service-based micro businesses. This revelation led her to create What She Said, combining practical growth tools, expert coaching, and a fiercely supportive community to help women build thriving businesses on their own terms.

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The silent revolution: why supporting female micro business owners is critical for economic growth

While headlines celebrate female entrepreneurship, there’s a concerning trend hiding in plain sight. The percentage of women-led SMEs in the UK has declined from 19% in 2021 to just 15% in 2023. Yet, at a time when nearly half of businesses are turning to freelancers to drive innovation, female micro business owners could be the key to unlocking economic growth.

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